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Salon
Salon
Lifestyle
Joy Saha

BIZARRE: Why theater concessions got a makeover - You Need To See This

By now, you're probably familiar with "Barbenheimer," the internet phenomenon that began circulating online in anticipation of the double release of two Blockbuster films, Greta Gerwig's "Barbie" and Cristopher Nolan's "Oppenheimer." Critics and fans lauded the unlikely double-feature as America's great return to the movies following a pandemic that financially hobbled theaters across the country. 

Now, to make the most of it (and to keep visitors coming back), many theaters — from major chains to indie establishments — are enticing cinephiles with themed food and craft concessions . Right now, includes "Barbie"-themed concessions, be it popcorn or candy or small bites, and, of course, cocktails. There's even Barbie and Mattel-themed merchandise, ranging from simple trinkets to clothing and accessories.

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