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Fortune

Alexandra Sternlicht

YOU WONT BELIEVE: Why tiktok says it stopped blocking pro tobacco content - You Need To See This

TikTok Tobacco Fortune Josh Golin Zyn Olivier Douliery United States Facebook Fairplay Smoking

(Credit: Gabby Jones—Bloomberg/Getty Images)

On a previous version of the TikTok app, vaping, smoking and tobacco videos were not easy to find. When users searched for terms like “tobacco” and “juul” they were redirected to a special section with educational information about substance use, followed by a curated feed of videos promoting mental health and solidarity in struggles.

For example, when Fortune searched the term “vape” in this version of the app, TikTok returned a video of woman telling viewers that jogging is “the best medicine there is” when she is having a “bad mental health day.”

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