A Skechers ad has sparked outrage after fashion fans speculated it may be AI-generated. With all the usual suspects of lazy generative AI artwork, from frighteningly warped faces to illegible text, the ad only gets worse the more you look at it.
By now we're no strangers to AI advertising, but it remains a highly controversial topic among consumers thanks to copyright concerns and the often janky, lacklustre artwork that AI typically produces. If we can learn anything from Skechers' controversial ad, if you're going to use AI then at least try not to make it so obvious.
