
The U.S. is known, rightly so, as the land of big-ass gas guzzlers. One ambitious European company hopes to sell Americans on just the opposite, and to do so, it's running a design playbook that evokes the adorably classic BMW Isetta.

The U.S. is known, rightly so, as the land of big-ass gas guzzlers. One ambitious European company hopes to sell Americans on just the opposite, and to do so, it's running a design playbook that evokes the adorably classic BMW Isetta.