Apple is reportedly planning to launch its iPhone 18 Pro and Pro Max models in September 2026, breaking from its usual pattern by potentially delaying the standard iPhone 18 until early 2027. Leaks from supply chain insiders point to a staggered rollout, with the Pro flagships expected to be unveiled at the company's Cupertino headquarters, possibly alongside a long-rumoured foldable device.
Apple has followed an annual September schedule for iPhone unveilings since 2007, typically introducing the full line-up from base models to Pro Max variants at the same event. Recent reports suggest supply chain constraints are prompting a shift, with premium devices prioritised. This change, first reported by Bloomberg's Mark Gurman and echoed in analyst notes, could see the standard iPhone 18 arrive in spring 2027.
