Even though the Bharat Jodo Yatra is aimed at combating the divisive politics of the BJP, besides issues like unemployment, price rise and corruption prevailing in the country, the Congress party, which is spearheading the padayatra, is pinning its hopes on the ambitious march helping build the image of its leader Rahul Gandhi, that has been the target of a sustained social media onslaught by its political rivals.
Partymen are confident that the direct interactions of the Congress leader with a large number of people including farmers, middle class and people from different walks of life as well as Congressmen will help in an image make-over their party leader badly needs.
