With subscribers currently jumping ship by the bucketload, Netflix finds itself in a fight for its life. To turn the ship around it has to line up all its biggest guns and fire them at once, to show that it has the intellectual property to compete with its rivals. One of the biggest guns that Netflix has at its disposal is Squid Game, the South Korean drama that managed to enthral the entire world last year. But there is a problem.
Squid Game was released nine months ago. It took 12 years to make. A second season has been announced but, since it essentially has to be rebuilt from scratch, it is probably another two years away. And given how the last season ended, any new episodes are likely to be radically different from anything we’ve already seen. Success isn’t guaranteed, in other words.
