Good morning, Broadsheet readers! Karen Lynch's CVS considers a break up, women boomers are flooding into the stock market, and the job of WNBA commissioner is complicated as the league soars in popularity. Have a terrific Thursday!
- Play ball. Cathy Engelbert arrived at the WNBA in 2019 to a moment she called "existential." The former U.S. CEO of Deloitte, Engelbert had left a job overseeing $20 billion in revenue and 100,000 employees for a staff of 12 as the WNBA's first commissioner. When the pandemic hit months after her arrival, five to six teams out of 12 in the league would have folded without a season, she estimated.
This year, the WNBA has risen to highs that would have seemed near-impossible at that low point four years ago: 21 regular season games with more than 1 million viewers, 400,000 tickets sold in one month, and a rush of sponsors—all driven by a surge of interest in women's sports and a superstar rookie class including players Caitlin Clark and Angel Reese.
