- A new study shows that men make up 71% of EV owners and 74% of EV shoppers.
- The study says that men tend to do research online, while women are reliant on in-person experiences.
- Only about 30% of women in the survey were familiar with EVs. That number was 55% for men.
We’ve known for a short while now that the road to mass EV adoption has been fraught with roadblocks unrelated to the vehicles themselves. Now, we're hearing about another issue. A new study from the analytics and data firm Escalent found out the whole EV sphere is overwhelmingly male-dominated; Men make up 71% of EV owners and 74% of EV shoppers. That’s much higher than the average for all light-duty vehicles, where men are estimated to make up about 65% of the market.
