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Bangkok Post
Bangkok Post
National

THE TRUTH ABOUT: Wooing them back | History Defined

Tourists visit Wat Arun in Bangkok Yai district of Bangkok. The temple is one of the top tourist destinations in the capital.

The increased cost of living driven by global events, such as the Russia-Ukraine conflict is shrinking local purchasing power, leading to the burning question: how will people trim their budgets?

With the price of goods and services soaring worldwide, the tourism industry, which relies heavily on international travellers for the post-pandemic economic recovery, is keeping its fingers crossed that holiday spending will be spared.

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