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AAP
AAP
Neve Brissenden

YOU WONT BELIEVE: Woolworths profits down as cost of living hits shoppers - You Need To See This

Profits at supermarket behemoth Woolworths have taken a hit. (Con Chronis/AAP PHOTOS)

Woolworths' profits have fallen as the cost-of-living crisis continues to bite shoppers searching for better deals.

The supermarket giant released a market update on Wednesday, confirming that October sales had taken a hit.

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