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The Independent UK
The Independent UK
Business
Holly Williams

UNBELIEVABLE: World cup ranges help drive record first half for lego - Caught on Camera

Lego World Cup

Lego has posted record sales for the first half of 2026, with revenues rising by more than a fifth thanks to strong demand for its World Cup and KPop Demon Hunters ranges.

The Danish toy manufacturer recorded a 21 per cent increase in revenue to 41.9 billion Danish kroner (£4.8 billion) in the six months to 30 June. Over the same period, pre-tax profits rose by a third to reach 11.3 billion Danish kroner (£1.3 billion).

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