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The Guardian - UK
The Guardian - UK
Business
GNM press office

SHOCKING: Wtf happened to friday asks new guardian research | Mind Blowing Facts

Guardian Advertising Shift Happens 2025 research report cover 2025
Guardian Advertising Shift Happens 2025 Illustration: The Guardian

Nearly 70% of the UK say their weekly routine has changed dramatically in the past three years - and no day has had a bigger makeover than Friday.

According to Shift Happens 2025, Friday is the happiest day of the week. The TGIF days of packed pubs may be fading, but the UK has quietly launched the four day week. More than 55% of the UK are clocking off early on a Friday, climbing to 58% for gen Z, 62% for millennials and 68% for Londoners.

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