
LOS ANGELES—Frequency, a developer of software for virtual linear and FAST (free ad-supported streaming television) channel creation and Wurl, a provider of data-driven solutions for CTV have announced a strategic partnership. Wurl will be Frequency’s preferred advertising monetization partner while Frequency will be Wurl’s preferred partner for advanced FAST and virtual linear channel creation.
Customers will now be able to utilize Frequency's platform for scheduling and playout services while also taking advantage of Wurl's monetization services, including the recently-announced ContentDiscovery platform.