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Jon Lafayette

HISTORICAL FACTS: Yahoo advertising creates direct path to premium inventory with backstage - Caught on Camera

YAHOO Dotdash Meredith Newsweek VIZIO AE Networks

Yahoo Advertising

Yahoo Advertising said it will launch Yahoo Backstage, which will give Yahoo demand side platform advertisers a direct path to premium publisher inventory.

Yahoo Advertising said more than 100 publishers have signed up for Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and Vizio.

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