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TV Tech

George Winslow

YOU WONT BELIEVE: Yahoo launches new data partnership with videoamp - You Need To See This

Yahoo.

NEW YORK—Yahoo Advertising has announced that the Yahoo DSP has become the first platform to integrate measurement and audience data from TV data and technology provider VideoAmp.

As part of the agreement, Yahoo ConnectID, the Yahoo DSP cookieless identifier is being integrated with VideoAmp’s big data and tech engine VALID (VideoAmp Linked Identity & Data). That integration will allow advertisers to leverage high-quality viewership data and an industry-leading identity graph.

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