Yeezy Gap Engineered by Balenciaga has returned, albeit digitally. The three-way partnership, headed by Ye and Demna Gvasalia, has introduced a video game to coincide with its first in-store launch. The virtual experience allows players to choose an avatar and dress them in Yeezy Gap Engineered by Balenciaga before flying through the sky, where a player’s goal is to collect as many doves as possible.
