Burberry's emblematic horse first appeared in the equestrian knight logo with the Latin word Prorsum, meaning forwards, in 1901. Man and horse come together in the ocean for a modern myth in the launch campaign of the new Hero fragrance.
Starring American actor Adam Driver, the campaign illustrates the power of a man leaping into the unknown, overcoming struggles and transforming into something new, while remaining true to himself.
Hero is Riccardo Tisci's first fragrance for Burberry since he became chief creative officer in 2018.
