
Your next iPhone could have a much smarter Siri, if Apple's latest job adverts are any indication. Apple is investing heavily in generative AI, the same kind of tech used in models like ChatGPT, and it's hiring a whole bunch of AI experts to make that happen.
The listings were spotted by TechCrunch, who reports that some of the jobs are for the use of generative AI in visual apps: Apple is looking for experts to cover "visual generative modeling to power applications across computation photography, image and video editing, 3D shape and motion reconstruction [and] avatar generation.” Which sounds like it could encompass everything from the iPhone camera and Photos app to the Apple AR/VR headset.