When it comes to spatial audio, Dolby Atmos is the name most folks think of first and is available on many of the best soundbars. However, it’s not the only game in town — and more competition is already on the way.
The latest competitor to throw its hat in the ring is the Immersive Audio Model and Formats (IAMF) that have been in development since 2020 by Samsung and Google, and was announced earlier this month in a blog post on the Samsung Newsroom.
