My apologies, but I am going to open this article with the C word; it is impossible to frame the abundance of wellness products that have flooded the market without talking about what happened during Covid. I will whizz you through the timeline because I know it’s tedious. Coronavirus happened, we had to barricade ourselves indoors, many of us realised that feeling good was valuable, and then a great many of us decided to up our wellness efforts from our homes because, well, we were stuck in them.
The wellbeing industry of course responded robustly, issuing products designed to encourage sleep, improve circulation and relaxation, mimic sunlight, and all sorts of other things. As a beauty and wellness journalist, I was sent new products daily, many of which made me roll my eyes, but some of which entered my routine and have stayed there.
