As someone deeply ingrained in the branding sphere, I've always had a love-hate relationship with viral marketing stunts. While on occasion, these wild guerrilla tactics can be unexpectedly brilliant, oftentimes they feel desperate and disjointed, resulting in a sleazy stunt that reads as nothing more than a corporate shill.
Publicity stunt marketing covers a wide range of themes, from billboard ads to TV commercials, but most recently, it's the OOH campaigns that have caught my eye. A favourite among movie marketing execs, this real-world advertising trend has descended into a cheap, predictable marketing tactic to build some tepid online buzz.
