YouTube is finally rolling out its new “Hype” feature across the globe. It is now available in 39 countries, including the U.S., U.K., Japan, Korea, Indonesia, and India. This is a new feature from the company to support smaller creators and help them get discovered.
The feature was announced last year and was available in limited regions. It allows viewers to browse videos from channels with fewer than 500,000 subscribers. Each fan can hype up to three videos per week, and those videos earn points that feed into a ranked leaderboard in the Explore tab. In order to level the playing field, YouTube says creators with smaller subscriber counts receive a bigger boost, making it easier for fresh talent to break through. However, the global launch comes with some updates that are said to increase visibility and make the feature easier to use.
