Inoue Rubber Co. (IRC) has nearly 100 years of tire manufacturing under its belt. The Japanese manufacturer started out producing bicycle tires before adding motorcycle rubber to its catalog in 1952. Nowadays, IRC offers a variety of models for street and dual-sport riding, but the brand specializes in trail, motocross, and trial tires.
To further cater to that audience, the IRC Tire USA Moto YouTube channel showcases off-road riding tutorials. At the helm, IRC Tire Guy Rich Larsen puts his hard enduro and trial skills to good use with informative tutorial videos. From beginner drills to mastering wheelies, from clutch control to target fixation, the series curriculum suits novice, intermediate, and expert riders alike.