Breakthrough hits as varied as The Amazing Digital Circus and Skibidi Toilet have shown us that YouTube can be an important platform for new, original animation. Big studios are also on the hunt for creators with viral potential to bring to streaming or the big screen (although, not always the gems, as we saw with the Amazon Gen AI Creators' Fund).
It's worrying, then, that YouTube has decided to double the numbers of views that new channels need to achieve to be able to monetise their content.
