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UNCOVERED: Zero alcohol drinks industry takes off as more australians choose booze free lifestyle - The Untold Story

Alcohol Zero Australia Michael Payne Dan Murphy Endeavour Group Perth

Michael Payne created an alcohol-free beer. (Supplied: Lightning Minds)

For a growing number of people, saying no to alcohol is not a 'Dry July' charity stint, but rather a lasting lifestyle change – and businesses are cashing in on the zero-alcohol trend.

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