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BIZARRE: 4 | Mind Blowing Facts

Influencer Dylan Mulvaney condemns Bud Light’s response to transphobia

Trans social media star says company largely abandoned her amid bullying responses to beer promotion

The Guardian - US

Czech brewer Budvar’s 2022 net profit is 40% down due to Russia's war in Ukraine and high inflation

The Czech brewer Budvar, which has been embroiled in a long legal dispute with U.S. beer giant Anheuser-Busch over the use of the Budweiser brand, has registered a fall in its 2022 net profit and exports

The Independent UK

Bud Light boycotters decimating sales should think about employees, Anheuser-Busch CEO says

Brendan Whitworth, an ex-marine, makes a heartfelt appeal to protect his staff working at a company that is “one degree of separation away from the American flag”.

Fortune

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GLAAD CEO: When leaders look at LGBTQ rights as a human issue, not a political one, that’s when they win

Sarah Kate Ellis says Nike does a great job backing LGBTQ rights: "They show what it is to be human in all of it."

Fortune

Anheuser-Busch will pay you $15 to drink Bud Light this July 4th

This Independence Day, Bud Light wants you to have a beer on the house and forget all about the boycott staged following a controversial Dylan Mulvaney promotion.

Fortune

Pride collection backlash has derailed retailers, but LGBT designers are more empowered than ever

Conservative outrage forced some retailers to remove Pride Month collections from their stores, many of which were made by queer business owners. One company has yet to financially recover from the backlash, but it’s the LGBT+ designers who remain undefeated, Meredith Clark writes

The Independent UK

Bud Light to give away $10,000 every week in Hail Mary gamble to win back customers

The Anheuser-Busch brand is splashing out big this season in a Hail Mary gamble to claw back market share before it’s potentially lost permanently.

Fortune

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Don't Let Culture Wars Weaken the Financial System

In California, officials are pushing pension funds to divest from fossil fuels, firearms manufacturers, and tobacco companies. Red states are retaliating. This is madness.

Reason

Bud Light only has itself to blame for sales plunge after caving to 'extremist bullies,' argues main LGBTQ advocacy group GLAAD

“Companies that did back down to bullies actually saw this escalate,” GLAAD boss Sarah Kate Ellis said on CNBC.

Fortune

Minneapolis gay bar drops Anheuser-Busch products ahead of Pride

MINNEAPOLIS — Longstanding downtown Minneapolis gay bar The Saloon will no longer sell Bud Light or other Anheuser-Busch beverages because of how the beer brand handled backlash from a marketing campaign involving a transgender influencer.

Tribune News Service

Anheuser-Busch offers to pay distributors, wholesalers hurt by plunging Bud Light sales

Anheuser-Busch, in an effort to soften the blow from a more than two-month boycott of Bud Light, on Thursday announced it would provide financial assistance to its distributors, wholesalers and other partners.

St. Louis Post-Dispatch

Bud Light loses its spot as US' top beer

But is Anheuser-Busch still winning in the end?

Salon

Bud Light is not the bestselling beer in America for the first time in 2 decades

ST. LOUIS — After a 22-year reign as the bestselling beer in America, Bud Light slipped to No. 2 in the month of May.

St. Louis Post-Dispatch

Bud Light is no longer America’s top selling beer after Dylan Mulvaney boycott

The beer brand was knocked from the top spot it has held for over two decades.

Axios

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Evening Standard

Why is Bud Light being boycotted? Timeline of events

The Anheuser-Busch brand swas heavily criticised after launching a collaboration with a transgender influencer

Fortune

Mark Cuban pushes back on Bud Light controversy

The Dallas Mavericks owner says consumers want to do business with companies that care about their customers.

Fortune

Brands that get caught up in the culture wars don’t know themselves–or their customers

What insights did other CEOs gain from the prolonged Bud Light uproar? Apparently, not much.

The Guardian - US

Parades but no public posts: which brands are supporting Pride in the wake of backlash?

As Target, Bud Light, Starbucks and others face threats and boycotts, here’s what other top US brands have planned

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Fortune

Bud Light may only have months to stem sustained market share loss

Sales expert Anson Frericks argued a September reset could end up with retailers allocating more shelf space for rival beer brands following a Bud Light boycott.

The Independent UK

Pride becomes a minefield for big companies, but many continue their support

Dozens of big companies from Delta and Coca-Cola to Walmart are sponsoring LGBTQ+ Pride events and displaying racks of Pride-themed merchandise

The Independent UK

LGBTQ+ activists call for new strategies to promote equality after Target backlash

Activists in the LGBTQ+ community are calling for new ways to mobilize against threats to their long fight for equality

Salon

Behind Ted Cruz's Bud Light vendetta

Bud Light is simultaneously being investigated by the Senate and chastised by the Human Rights Campaign

The Independent UK

LGBTQ+ group suspends Bud Light maker's rating over handling of backlash to transgender influencer

The country’s largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch

Tribune News Service

Ted Cruz announces probe into Bud Light’s partnership with trans influencer, repeatedly misgenders her

Two Republican senators have opened an investigation into the relationship between Bud Light and trans influencer Dylan Mulvaney, adding fuel to a wave of transphobic hate sparked by a short video shared on her Instagram account in early April.

The Denver Post

Why Colorado microbreweries are launching macro-style lagers to compete with big guys like Coors

For decades, craft brewers carved out their niche by separating themselves from the likes of Coors and Anheuser-Busch with bigger, bolder and more experimental recipes that pushed the boundaries of beer. But over the years, competition has continually increased while sales have largely flattened, leading several Colorado beverage makers to…

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