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EXPLAINED: 3 | Vintage Vibes

Bud Light and Dylan Mulvaney generously help rival Molson Coors to record sales

The company behind Coors Light and Miller Lite raised its full-year sales and earnings guidance on the back of a collapse in demand for Bud Light.

Fortune

DeSantis cornered on his Bud Light boycott after threatening legal action over stock drop

Florida’s governor wants to investigate the hit to state pension funds after he joined anti-trans backlash

The Independent UK

Anheuser-Busch kickstarts mass layoffs

The news comes amid a tumultuous year for the company, and after Bud Light lost its title as top beer in the US

Salon

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Anheuser-Busch set to sack hundreds as Bud Light boycott bites

After Bud Light lost a good quarter of its customers, its U.S. parent claims the restructuring is necessary to keep it on the path for “future long-term success.”

Fortune

Bud Light maker to lay off hundreds after boycott over trans influencer

Anheuser-Busch says in statement layoffs will affect less than 2 percent of total workforce in the US.

Al Jazeera

Can DeSantis, Cruz take down Bud Light?

Both politicians are targeting the brand because of its partnership with transgender influencer Dylan Mulvaney

Salon

DeSantis Targets AB InBev In Shareholder Lawsuit Amid Bud Light Controversy

Florida Governor DeSantis hints at shareholder lawsuit against AB InBev over Bud Light controversy.

Zenger

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Ron DeSantis threatens legal action over Dylan Mulvaney’s Bud Light video

The governor wants a state agency to investigate the beer company’s impact to state pension funds

The Independent UK

Ron DeSantis says Florida could sue Bud Light's parent AB InBev

In a bid to revive his struggling campaign, the culture wars governor shifts his aim from Bob Iger’s Disney to Anheuser-Busch.

Fortune

Dylan Mulvaney speaks out from Peru: 'It's sad I had to leave my country to feel safe'

TikTok star Dylan Mulvaney is seeking solace in Peru amid the onslaught of anti-trans harassment she's faced in recent months.

Los Angeles Times

Kid Rock's bar quietly serves Bud Light

This is another example of conservative politicians walking back on bombastic public boycotts

Salon

Busch Light agrees to multi-year deal with Ross Chastain

Anheuser-Busch has sponsored Kevin Harvick since 2011, originally with Budweiser and then switching to Busch Light after the 2015 season. The NASCAR veteran is set to retire from competition at the end of the 2023 season, leaving Busch to look for a new representative in the top level of NASCAR.

Motorsport

What Nike got right and Anheuser-Busch got wrong in Dylan Mulvaney controversies

Sarah Kate Ellis analyzes the fallout of a "battleground" Pride Month.

Fortune

Bud Light enlists NFL star Travis Kelce to try to win back conservative boycotters and reverse tanking sales

By partnering with the NFL star on the easygoing spot, Bud Light hoped to win back some of the demographic it’s lost in the last three months.

Fortune

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Zenger

Bud Light Sales Plummet After Backlash Over Transgender Activist Link

Boycotts and celebrity backlash contribute to a 28.5% drop in sales, knocking Bud Light off the top-selling beer spot in the US

WEKU

In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash

Mulvaney, a trans influencer, says she waited for things to get better: "But surprise! They haven't really." Sales of the beer tanked after conservatives blasted Bud Light's sponsorship.

Pedestrian.tv

TikTok Star Dylan Mulvaney Has Broken Her Silence On The Gross Anti-Trans Bud Light Controversy

“For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all."

The Guardian - US

Influencer Dylan Mulvaney condemns Bud Light’s response to transphobia

Trans social media star says company largely abandoned her amid bullying responses to beer promotion

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The Independent UK

Czech brewer Budvar’s 2022 net profit is 40% down due to Russia's war in Ukraine and high inflation

The Czech brewer Budvar, which has been embroiled in a long legal dispute with U.S. beer giant Anheuser-Busch over the use of the Budweiser brand, has registered a fall in its 2022 net profit and exports

Fortune

Bud Light boycotters decimating sales should think about employees, Anheuser-Busch CEO says

Brendan Whitworth, an ex-marine, makes a heartfelt appeal to protect his staff working at a company that is “one degree of separation away from the American flag”.

Fortune

GLAAD CEO: When leaders look at LGBTQ rights as a human issue, not a political one, that’s when they win

Sarah Kate Ellis says Nike does a great job backing LGBTQ rights: "They show what it is to be human in all of it."

Fortune

Anheuser-Busch will pay you $15 to drink Bud Light this July 4th

This Independence Day, Bud Light wants you to have a beer on the house and forget all about the boycott staged following a controversial Dylan Mulvaney promotion.

The Independent UK

Pride collection backlash has derailed retailers, but LGBT designers are more empowered than ever

Conservative outrage forced some retailers to remove Pride Month collections from their stores, many of which were made by queer business owners. One company has yet to financially recover from the backlash, but it’s the LGBT+ designers who remain undefeated, Meredith Clark writes

Fortune

Bud Light to give away $10,000 every week in Hail Mary gamble to win back customers

The Anheuser-Busch brand is splashing out big this season in a Hail Mary gamble to claw back market share before it’s potentially lost permanently.

Reason

Don't Let Culture Wars Weaken the Financial System

In California, officials are pushing pension funds to divest from fossil fuels, firearms manufacturers, and tobacco companies. Red states are retaliating. This is madness.

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