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EXPLAINED: 3 | Vintage Vibes

Bud Light is no longer the best selling beer in 2023

When the lager lost the monthly crown to rival Modelo Especial in May, Anheuser-Busch countered by arguing it still held the overall top spot for the year.

Fortune

Kid Rock spotted drinking Bud Light months after shooting up beer cases during transphobic rant

Conservative musician filmed himself shooting cases of Bud Light after beer company partnered with transgender influencer Dylan Mulvaney

The Independent UK

Commanders renew relationship with Bud Light

Bud Light becomes the exclusive beer partner of the Commanders.

USA Today Sports Media Group

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Anheuser-Busch heir offers to buy brand

"I urge that company, InBev, if they don't want that brand any longer, sell it back to the Busch family."

Salon

Target says backlash against LGBTQ+ Pride merchandise hurt sales

Conservative hostility over Target's Pride merchandise took a material hit to the company's sales, indicating a broader trend in backlash against companies for supporting the LGBTQ+ community.

WEKU

Bud Light boycott takes fizz out of brewer's earnings

The company lost big sales in the U.S. after the boycotts over its collaboration with a transgender influencer. CEO says things have now stabilized "with signals of improvement" for the brand.

WEKU

Bud Light brewer reports sharp drop in US revenue after rightwing backlash

Anheuser-Busch InBev revenue fell 10.5% in last three months following controversy over partnership with trans influencer

The Guardian - US

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How Bud Light Marketing Controversy Could Affect Share Price

Analysts expect Anheuser-Busch InBev to report second-quarter (Q2) revenue of $15.37 billion

Zenger

Bud Light and Dylan Mulvaney generously help rival Molson Coors to record sales

The company behind Coors Light and Miller Lite raised its full-year sales and earnings guidance on the back of a collapse in demand for Bud Light.

Fortune

DeSantis cornered on his Bud Light boycott after threatening legal action over stock drop

Florida’s governor wants to investigate the hit to state pension funds after he joined anti-trans backlash

The Independent UK

Anheuser-Busch kickstarts mass layoffs

The news comes amid a tumultuous year for the company, and after Bud Light lost its title as top beer in the US

Salon

Anheuser-Busch set to sack hundreds as Bud Light boycott bites

After Bud Light lost a good quarter of its customers, its U.S. parent claims the restructuring is necessary to keep it on the path for “future long-term success.”

Fortune

Bud Light maker to lay off hundreds after boycott over trans influencer

Anheuser-Busch says in statement layoffs will affect less than 2 percent of total workforce in the US.

Al Jazeera

Can DeSantis, Cruz take down Bud Light?

Both politicians are targeting the brand because of its partnership with transgender influencer Dylan Mulvaney

Salon

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Zenger

DeSantis Targets AB InBev In Shareholder Lawsuit Amid Bud Light Controversy

Florida Governor DeSantis hints at shareholder lawsuit against AB InBev over Bud Light controversy.

The Independent UK

Ron DeSantis threatens legal action over Dylan Mulvaney’s Bud Light video

The governor wants a state agency to investigate the beer company’s impact to state pension funds

Fortune

Ron DeSantis says Florida could sue Bud Light's parent AB InBev

In a bid to revive his struggling campaign, the culture wars governor shifts his aim from Bob Iger’s Disney to Anheuser-Busch.

Los Angeles Times

Dylan Mulvaney speaks out from Peru: 'It's sad I had to leave my country to feel safe'

TikTok star Dylan Mulvaney is seeking solace in Peru amid the onslaught of anti-trans harassment she's faced in recent months.

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Salon

Kid Rock's bar quietly serves Bud Light

This is another example of conservative politicians walking back on bombastic public boycotts

Motorsport

Busch Light agrees to multi-year deal with Ross Chastain

Anheuser-Busch has sponsored Kevin Harvick since 2011, originally with Budweiser and then switching to Busch Light after the 2015 season. The NASCAR veteran is set to retire from competition at the end of the 2023 season, leaving Busch to look for a new representative in the top level of NASCAR.

Fortune

What Nike got right and Anheuser-Busch got wrong in Dylan Mulvaney controversies

Sarah Kate Ellis analyzes the fallout of a "battleground" Pride Month.

Fortune

Bud Light enlists NFL star Travis Kelce to try to win back conservative boycotters and reverse tanking sales

By partnering with the NFL star on the easygoing spot, Bud Light hoped to win back some of the demographic it’s lost in the last three months.

Zenger

Bud Light Sales Plummet After Backlash Over Transgender Activist Link

Boycotts and celebrity backlash contribute to a 28.5% drop in sales, knocking Bud Light off the top-selling beer spot in the US

WEKU

In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash

Mulvaney, a trans influencer, says she waited for things to get better: "But surprise! They haven't really." Sales of the beer tanked after conservatives blasted Bud Light's sponsorship.

Pedestrian.tv

TikTok Star Dylan Mulvaney Has Broken Her Silence On The Gross Anti-Trans Bud Light Controversy

“For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all."

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