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FOUND: Babylist - What They Never Told You

7 Things Parents Buy Because Other Parents Have Them — Not Because Their Kids Need Them

Parenting has always come with a certain amount of comparison, but social media, school pickup lines, birthday parties, and group chats can make it feel impossible to ignore what other families own. Suddenly, an ordinary backpack seems inadequate because three classmates have a trendy one, or a perfectly functional stroller…

Kids Ain't Cheap

Exclusive: Rent the Runway cofounder Jenn Hyman is taking over IPO-bound Babylist as it nears $1 billion in revenue

Exclusive: Rent the Runway cofounder Jenn Hyman is taking over IPO-bound Babylist as it nears $1 billion in revenue

Babylist founder Natalie Gordon will become executive chair, in a rare founder-to-founder CEO transition.

The Best Baby Bottle Washer With a Built-In Water Filter in 2026: Top Picks for Cleaner Bottles and Less Film

Best baby bottle washer with built-in water filter in 2026. Compare top options, with Papablic leading for purified, softened water and reduced residue.

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Babylist CEO: The Trump Accounts gold rush is overlooking moms

Every baby born in America qualifies for $1,000. Whether families use it depends on whether the industry understands the success lies with moms.

Babylist founder built a $500 million business

Babylist is expanding its business by reaching the 40% of American babies born under Medicaid.

Parents face price hikes on strollers and car seats as tariffs bite retailers

Currently, 97% of strollers and 87% of car seats are imported from China.

Trump wants to improve the US birth rate. His tariffs are making it even more expensive to have kids

Baby shops and parents alike are concerned about the tariffs

The Independent UK

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Inside Alexandra Daddario's stylish yet practical nursery – her sage green hues and boucle accessories turn the space into a sanctuary

Inside Alexandra Daddario's stylish yet practical nursery – her sage green hues and boucle accessories turn the space into a sanctuary

The actress decorated her first baby's bedroom ahead of its arrival – the tranquil space is filled with real-parent-tested essentials

Homes & Gardens

Why new parents are whining about a $1,700 smart bassinet

Why new parents are whining about a $1,700 smart bassinet

Happiest Baby introduced a new subscription model for its polarizing smart bassinet.

Amazon, Target and other retailers pull weighted infant sleepwear over safety fears

Amazon, Target and other retailers pull weighted infant sleepwear over safety fears

Federal regulators, medical experts and safe-sleep advocates have warned of the potential danger of weighted infant sleepwear, but manufacturers say their products have helped millions of families.

Ashley Benson reportedly marries oil heir Brandon Davis as she appears to confirm pregnancy

Ashley Benson reportedly marries oil heir Brandon Davis as she appears to confirm pregnancy

Benson and Davis announced their engagement in July 2023

The Independent UK

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