Baked by Melissa’s founder is ‘so freaking thrilled’ to step down as CEO
The last cupcake brand standing from the 2010s boom is now open to a sale.
Fortune ·
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MYSTERIOUS: Baked by melissa | Mind Blowing Facts
The 16 best Valentine’s Day US food gifts - with last-minute ideas that still feel thoughtful
Kit Kats, wine, pasta subscriptions and more: our curated list of gift ideas for every type of food lover
The Guardian - US ·
Baked by Melissa founder once shirked the CEO role: “I didn't think I was good enough.” Now she’s not looking back.
"Despite founding the business, Melissa Ben-Ishay struggled to feel like she deserved to be at the top of her cupcake empire.
Fortune ·
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