Baked by Melissa’s founder is ‘so freaking thrilled’ to step down as CEO The last cupcake brand standing from the 2010s boom is now open to a sale. Fortune · Mar 19
Baked by Melissa founder once shirked the CEO role: “I didn't think I was good enough.” Now she’s not looking back. "Despite founding the business, Melissa Ben-Ishay struggled to feel like she deserved to be at the top of her cupcake empire. Fortune · Feb 17, 2025
Why am I addicted to watching videos of people chopping salads? ‘Microchopping’ influencers have turned chopped salads into an Instagram art – and it’s a salve for my anxious mind The Guardian - US · Aug 6, 2024