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MYSTERIOUS: Bill bowerman - What They Never Told You

In 1964, Phil Knight sold Japanese running shoes from his car after teaming with his Oregon coach; Nike reported $19.2 billion in revenue in fiscal 2009

Nike started its journey with Phil Knight selling shoes directly from his car's trunk, eventually collaborating with coach Bill Bowerman to enhance shoe designs. Renamed in 1971, Nike saw tremendous growth, achieving billions in revenue through strategic sponsorships and innovative designs. This remarkable history serves as a valuable lesson for…

The Economic Times

Nike’s shoe doesn't fit: How did the swoosh lose its winning edge?

Nike’s decline is raising questions about how the sportswear giant lost its competitive edge. Falling revenue, a collapsing market value, weaker China sales, inventory pressure and growing competition from Hoka, On, Adidas, Anta and Li Ning have challenged its dominance. CEO Elliott Hill is rebuilding wholesale, product innovation and regional…

The Economic Times

Just redo it: inside Nike’s plans to put the swoosh back into its sales

The world’s largest sportswear company was wobbling amid complaints that it had become too safe. Armed with a provocative new slogan, the company reveals the innovations and strategy it hopes will turn its reputation around

The Guardian - UK

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More than a Swoosh: 50 years of Nike design where form truly follows motion

I went to the Vitra Design Museum in Germany to find out how Nike’s design legacy and innovation have been shaping the sports landscape for decades and what it means for the future

‘Nike: Form Follows Motion’ surveys 50 years of the Swoosh’s era-defining design

‘Nike: Form Follows Motion’ at the Vitra Design Museum in Germany, curated by Glenn Adamson, is the first-ever exhibition dedicated to the sportswear giant

Wallpaper

The Beautiful Mystique of the Hayward Field Tower

With the tower looming over the world championships in Eugene, one writer’s obsession with the out-of-place structure turned into an upset like many of the races held below.

Sports Illustrated

Eugene Is an Obvious—Yet Unlikely—First U.S. Host of World Championships

Known as TrackTown USA, Eugene has a storied history—and a swanky updated stadium—to win over track fans. Now it aims to win over U.S. sports fans, too.

Sports Illustrated

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Small town, big dreams: USA banks on hosting worlds to boost athletics

The world’s best athletes are heading for a town with a population of 170,000 where track and field still reigns supreme

The Guardian - UK

Former Olympian, Sports Illustrated Writer Kenny Moore Dies at 78

Moore finished fourth in the marathon at the 1972 Olympics before embarking on a long and successful writing career.

Sports Illustrated

Nike and Sacai’s Cortez sneaker is stacked to the max

Paying tribute to Bill Bowerman's original 1972 silhouette.

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