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REVEALED: Elliott hill | Rare Historical Photos

Why Nike doesn't seem able to fix Converse

Sales at the 118-year-old sneaker brand fell 28% last quarter, and analysts are wondering whether CEO Elliott Hill will keep it.

Fortune · Oct 20

Nike Plans More Job Cuts as Sales Forecast Slumps Amid $2.5B Restructuring

Nike's Pace restructuring will cut roles from 2027 and target $2.5B in savings through 2031, as the sportswear giant forecasts falling annual sales.

International Business Times UK · Oct 2

Nike's struggles test investor confidence in CEO Hill's turnaround effort

Nike has faced significant challenges under Elliott Hill, who was brought out of retirement to stabilize the company. Despite efforts to rebuild relationships with retailers and focus on sports products, revenue continues to decline. The company announced job cuts and projected further declines in sales and profit for the upcoming…

The Economic Times · Oct 2

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Nike stock falls after revenue miss, NKE forecasts 2027 revenue decline and announces layoffs - here's what investors need to know

Nike stock after NKE earnings: Nike stock is down after the company reported a quarterly revenue miss and forecast a high-single-digit revenue decline for fiscal 2027. Nike also announced layoffs as part of a restructuring plan expected to generate about $2.5 billion in savings through fiscal 2031.

The Economic Times · Oct 1

Nike bets on a millennial Arnault heir after bleeding $200 billion and being ousted from the S&P100

Alexandre Arnault joins the board after helping revive heritage brands Rimowa and Tiffany as Nike fights to restore growth and cultural relevance

Fortune · Sep 17

Is Nike's Index Demotion a Warning or a Buying Opportunity?

Nike will exit the S&P 100 index this month as shares fall over 40% in 2025, with declining sales, China weakness, and competition weighed against CEO Elliott Hill's turnaround efforts ahead of October earnings.

MarketBeat · Sep 12

Nike exits the S&P 100 after 18 years and a $200 billion market-cap wipeout

The sportswear giant will be replaced by a tech company on Sept. 21, capping a five-year, nearly 80% stock slide driven by China weakness.

Fortune · Sep 8

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Nike’s shoe doesn't fit: How did the swoosh lose its winning edge?

Nike’s decline is raising questions about how the sportswear giant lost its competitive edge. Falling revenue, a collapsing market value, weaker China sales, inventory pressure and growing competition from Hoka, On, Adidas, Anta and Li Ning have challenged its dominance. CEO Elliott Hill is rebuilding wholesale, product innovation and regional…

The Economic Times · Sep 7

Nike Exits S&P 100: The Story Behind the Sportswear Giant's $220B Fall

Nike will leave the S&P 100 after its market value fell about $224 billion from its 2021 peak amid weaker sales and a costly turnaround

International Business Times UK · Sep 6

How much time should a CEO get to turn around a company?

Nike’s Elliott Hill is approaching the end of his second year in the corner office.

Fortune · Aug 31

Nike brought back a 32-year veteran to save the $60B brand. Its turnaround is still a ‘long, hard slog’

CEO Elliott Hill has started fixing Nike’s business. Winning back the consumers and cultural cachet it lost could be much harder.

Fortune · Aug 26

Target, Starbucks and Nike are writing the 2026 turnaround playbook. Here are the key lessons

We saw potential where the market was wary. Here's why Target's Fiddelke and Starbucks' Niccol are making progress, and Hill bears watching.

Fortune · Aug 24

Nike Stock Sinks to Multi-Year Lows: There’s No Quick Fix for NKE Here

Nike stock recently fell to a 12-year low and has lost almost $200 billion in market cap from the November 2021 highs. While not a real bargain yet, the stock has started to look attractive at these levels.

Barchart · Aug 21

Nike abruptly closes over a dozen neighborhood concept stores across US

Nike once said the neighborhood stores could grow to 200 locations worldwide

The Independent UK · Aug 20

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International Business Times UK · Aug 18

Nike Stock Plummets To Below $40 As Wall Street Bulls Are Proven Dead Wrong About Athletic Giant

Nike's stock has dropped below $40 (£29.55) for the first time in over a decade, raising concerns about its turnaround strategy. Analysts are sceptical, with mixed forecasts on the company's recovery.

Benzinga · Aug 17

The Slow-Motion Memecoin: Why Nike’s Multi-Year Unwind Is Taking So Long to Fix

Nike Inc.’s (NYSE:NKE) stock-market round trip has begun to resemble a memecoin crash in slow motion. It had a pandemic-era surge, a peak near $180, and then a grinding collapse below $40 as investors discovered the company’s growth story had been flattered by a strategy harder to unwind than to…

The Economic Times · Jul 22

Nike to tighten online sales in China amid 'fragmented' marketplace

Nike is restricting online sales by distributors in China. This move aims to rebuild shopper trust and sell products at full price. Key retailers will shift to in-store sales starting in January. Nike will sell products through its own digital storefronts on Tmall and Douyin. This strategy seeks to revive…

Fortune · Jul 10

Why companies are paying a premium for battle-tested CFOs—and Nike’s struggling turnaround shows what that costs

David Denton, Nike’s new CFO, is coming from Pfizer—underscoring how far companies will go to recruit proven top finance chiefs.

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Barchart · Jul 8

Nike’s Dividend Yield Is Near Record Highs, But That’s Not a Good Enough Reason to Buy NKE Stock

Nike's dividend yield is nearly 3.8%, which is near the record highs we saw last month. That, however, does not make the stock a buy.

Fortune · Jul 4

Why Nike's new CEO is struggling to turn things around

The company is facing protracted trouble. The least it can do is get out of its own way.

The Economic Times · Jul 1

US Stocks: Nike shares fall on grim sales outlook; China woes hit turnaround plans

Shares of Nike fell as investors raised alarms over the slow pace of recovery with CEO Elliott Hill at the helm for nearly two years. While the company managed a slight revenue uptick, it suffered a 17% decline in sales in China, expected to worsen. Analysts highlight a sluggish revival…

Benzinga · Jul 1

Stock Market Today: Dow, Nasdaq, S&P 500 Futures Fall As Iran Rules Out Direct Talks With US— Nike, Constellation Brands, Bloom Energy In Focus (UPDATED)

(Editor’s note: The future prices of benchmark tracking ETFs and the headline were updated in the story.)

Benzinga · Jul 1

Nike CEO Elliott Hill Delivers Q4 Reality Check: 'Nothing Normal' as Turnaround Drags On

Nike Inc. (NYSE:NKE) faced a stark financial reality check during its fourth-quarter fiscal 2026 earnings call, as flat revenue and an embattled lifestyle division prompted CEO Elliott Hill to declare that there has been “nothing normal” about the retail landscape while the brand’s multi-year corporate turnaround drags on.

Fortune · Jun 30

Nike’s earning numbers exceeded Wall Street’s expectations. But CEO Elliott Hill’s next test is the World Cup

Nike beat market expectations on Tuesday, reporting $10.97 billion in revenue, over $130 million more than expected.

International Business Times UK · Jun 24

Inside David Denton's Nike Pay Package: $7.25M Cash, $11.5M Stock Awards and a Turnaround Mandate

Nike's new CFO David Denton could earn up to $25.9m (£19.6m) in year one, including $7.25 million cash he must repay if he leaves within two years.

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