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UNBELIEVABLE: Doug bowser - Caught on Camera

Who is Devon Pritchard? Nintendo of America's new president makes first industry appearance since stepping into the role

Nintendo of America's new president, Devon Pritchard, has made her first official public appearance since taking over the role from Doug Bowser earlier this month.

TechRadar

Nintendo of America's new president makes her first public appearance since stepping into the role with a pep talk for devs: "Keep believing, keep playing, and know that you truly belong in this game"

Devon Pritchard became Nintendo of America's latest president at the start of this year

GamesRadar

End of an era as Bowser (no not that one) retires from Nintendo

Where's Wario when you need him?

PC Gamer

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Nintendo of America COO Doug Bowser retires, new head announced

Doug Bowser will retire as Nintendo of America president at the end of 2025, with Devon Pritchard stepping into the role and Satoru Shibata joining as CEO.

BANG Premier

Nintendo bids farewell to Bowser

‘Leading Nintendo of America has been the honor of a lifetime,’ says Doug Bowser

The Independent UK

Bowser (no, not that one) will retire from Nintendo at the end of the year

Nintendo of America president Doug Bowser will retire at the end of the year.

TechRadar

After 6 years at the top of Nintendo of America, Doug Bowser is retiring to make room for the company's first female president, Devon Pritchard: "It's time for the next generation of leadership"

"Devon's track record speaks for itself"

GamesRadar

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Doug Bowser retiring as Nintendo of America’s President

He's been in leadership positions in NOA for a decade.

Destructoid

Despite Switch 2's controversial game-key cards, Nintendo president says "physical games are still a key part of our business"

"We value our relationships in particular with our retailers"

GamesRadar

Nintendo won't "rush" major Switch 2 game announcements like a new 3D Mario to sell the console, say former marketing leads: "There's no way from a development side"

Kit Ellis believes Nintendo already has "at least the rest of this year mapped out in terms of game announcements"

GamesRadar

Nintendo hints at new 3D Mario adventure for next-gen Switch 2

We may have Mario Kart World, but where’s the classic Switch 2 Mario adventure?

Evening Standard

Nintendo Boss Shares Tone-Deaf Statement to Broke Fans: 'Can't Afford Switch 2? Stick With the Old One'

Nintendo fans are furious after Doug Bowser told those who can't afford the Switch 2 should buy the Switch 1 instead. It's an instant PR attraction after all.

Player One

"I'm really excited — but not about the price": As tariff threats loom, Nintendo fans at exclusive NYC event are torn over the Switch 2

The Nintendo Switch 2 has entered a complicated world. Higher costs and the chaos of Trump tariff threats see a beloved device debut in a precarious economy.

Laptop

Nintendo's President has some ominous news about the Switch 2 price

Nintendo President of America Doug Bowser has spoken to several outlets about the pre-order delay, tariffs, and game prices, and it could point to an even more expensive future for the console.

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GamesRadar

Nintendo of America president Doug Bowser says FromSoftware's The Duskbloods is evidence of Hidetaka Miyazaki's faith in the Switch 2 hardware

The Switch 2-exclusive Duskbloods is Miyazaki's next game

TechRadar

Nintendo of America president says 'tariffs were not factored into the price' of the Switch 2 and weighs in on the price of games

Nintendo of America president claims that 'tariffs were not factored into the price' of the Switch 2.

GamesRadar

Amid Switch 2 price backlash, Nintendo exec says Mario Kart World justifies its shock $80 price because it's "probably the richest Mario Kart experience" fans will have ever had

Not every Switch 2 game will cost $80

GamesRadar

Hideo Kojima, Doug Bowser, and more of the games industry reacts to E3 cancellation: "The end of E3 is sad news"

After 28 years, the annual gaming conference is over

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Inverse

Nintendo of America President: “Everyone Has the Right To Form a Union”

Inverse sat down with Doug Bowser to talk about the release of 'Super Mario Bros. Wonder,' the future of the Nintendo Switch, and the state of the industry.

Daily Mirror

As Sony ponders a PS5 Pro the lack of Nintendo Switch 2 release date is heartening

Sony could learn a lot from Nintendo about when to introduce a new console model

USA Today Sports Media Group

Nintendo believes Zelda Tears of the Kingdom is worth $70

"The price point reflects the type of experience that fans can expect," says company president Doug Bowser.

Axios

Exclusive: Fired Nintendo worker speaks out, alleging union-busting

Mackenzie Clifton is going public for the first time through an interview with Axios.

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