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INSANE: Xbox | Vintage Vibes

Xbox is Back: Asha Sharma's Bold Rebranding Plan and the Future of Game Pass Flexibility

CEO Asha Sharma is leading a pivotal Xbox rebranding, moving away from Microsoft Gaming to restore the brand's identity

Crimson Desert dev Pearl Abyss gave its employees a huge bonus for hitting 5 million copies sold across Xbox, PC, and PS5 — "I express my deep respect and gratitude"

Crimson Desert dev Pearl Abyss gave its employees a huge bonus for hitting 5 million copies sold across Xbox, PC, and PS5 — "I express my deep respect and gratitude"

To celebrate selling over 5 million copies, Crimson Desert developer Pearl Abyss has reportedly paid out a $3,400 bonus to each of its employees.

Windows Central

Forza Horizon 6: What transfers from previous games? (Vinyls, decals, liveries, EventLab, and custom tuning setups)

Forza Horizon 6: What transfers from previous games? (Vinyls, decals, liveries, EventLab, and custom tuning setups)

Forza Horizon 6 is a brand new entry in the franchise but that doesn't mean ALL of your previous creations have to be left behind. Here's what you need to know.

Windows Central

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I dug into the numbers and Xbox users are putting more time into this Sony game than PS5 players. Here’s why it surprised me.

New data from Circana shows a PlayStation developed title leading average playtime per user on Xbox in the U.S, outperforming PlayStation and Steam despite not even being in the top 10 most played on Xbox.

Windows Central

"That's exactly what Xbox needs": Former Meta colleague of Xbox CEO Asha Sharma says her non-gaming background doesn't matter because she has "the spine to push hard calls through"

As Xbox's CEO Asha Sharma wins faith from fans with beneficial changes, her former Meta colleague says her drive is "exactly what Xbox needs."

Windows Central

Xbox has changed its name and backtracked on Game Pass prices, but is it too little too late?

Opinion | Sharma's answered the Call of Duty

A leaked Steam Controller review claims Valve will charge you $99 for it, which is both too expensive and good value for money, depending on who you ask

A leaked Steam Controller suggests it'll be priced at $99. Is that too much for Valve's new gamepad, or is it the perfect midway point?

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Don't sleep on 'MOUSE: P.I. For Hire,' a new and fantastic boomer shooter on Xbox — Mickey Mouse, it ain't!

Don't sleep on 'MOUSE: P.I. For Hire,' a new and fantastic boomer shooter on Xbox — Mickey Mouse, it ain't!

Allow me to introduce you to one of the best artistic creations since Cup Head.

Windows Central

"Memory costs will impact pricing, availability": Xbox CEO Asha Sharma has concerns over the next-gen 'Project Helix' console rollout

"Memory costs will impact pricing, availability": Xbox CEO Asha Sharma has concerns over the next-gen 'Project Helix' console rollout

Xbox CEO Asha Sharma highlights how rising memory costs could impact pricing and availability for the next-generation Xbox, Project Helix, while confirming development kits are planned for next year.

Windows Central

Inside Xbox's "exclusive" conundrum: Will Microsoft pull games like Halo, Gears, and Forza from PlayStation?

Inside Xbox's "exclusive" conundrum: Will Microsoft pull games like Halo, Gears, and Forza from PlayStation?

The big conversation right now revolves around whether or not Xbox will return to "exclusive" games. It's a big decision, much bigger than perhaps most people realize.

Windows Central

I'm still playing Forza Horizon 3 a decade after release — here's why I can't get enough of its beautiful world

I'm still playing Forza Horizon 3 a decade after release — here's why I can't get enough of its beautiful world

For our From the Backlog series, I'm revisiting the brilliant open world of Forza Horizon 3.

'Final Fantasy XIV' Is Coming to the Nintendo Switch 2, Square Enix Confirms

'Final Fantasy XIV' Is Coming to the Nintendo Switch 2, Square Enix Confirms

Square Enix has confirmed that Final Fantasy XIV is coming to the Nintendo Switch 2, expanding access for gamers who want to try the game.

Xbox Game Pass and Discord tier leaks

Xbox Game Pass and Discord tier leaks

A new "Game Pass Starter Edition" for Discord Nitro subscribers has leaked and here's what it offers.

Devs behind canceled Xbox game are hiring for an unannounced AAA open-world title — are they reviving one of my favorite action game franchises?

Devs behind canceled Xbox game are hiring for an unannounced AAA open-world title — are they reviving one of my favorite action game franchises?

New job listings at Avalanche Studios suggest that it might be returning to the Just Cause franchise with an open-world "unannounced AAA project."

Windows Central

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Windows Central

"I want to make the right decision": Xbox CEO Asha Sharma says Microsoft will "make some calls" on exclusive games, but won't rush to make "the fastest decision"

New Xbox CEO Asha Sharma says she's reconsidering Microsoft's position on exclusive games, though won't rush because "I want to make the right decision."

This new wireless gaming headset from RIG delivers 'studio-grade' audio and has been 'custom-tuned for first-person shooters'

RIG has revealed a new wireless gaming headset for online shooter fans.

Xbox leaders lay out new priorities for the company's future, and promise 'flexible pricing' and a focus on 'daily active players' by prioritizing 'hardware, content, experience, and services'

Xbox CEO Asha Sharma and Xbox Chief Content Officer Matt Booty have shared a detailed plan for the company's future, which includes a focus on player engagement and another name change.

South of Midnight is even better on PS5 than it was on Xbox — PlayStation gamers, you no longer have to miss out on a sublime and underrated mix of fighting, platforming, and Southern Gothic folklore

South of Midnight's gorgeous, stylized presentation really pops on PlayStation 5, while its peppy performance ensures owners of Sony's platform will be fully immersed in one of last year's best single-player, story-driven action-adventures.

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Tom’s Hardware

Xbox outlines broad plan to revitalize brand with a back-to-basics approach that focuses on console — New Xbox strategy reprioritizes console, while bolstering cloud and services

Microsoft Gaming has been rebranded to just Xbox and the new leadership at the company is looking to shift focus to what worked in the first place. The new open letter titled "We are Xbox" goes over four main points that the brand is putting at the center of this…

Windows Central

Ranking the biggest Xbox "problems" on Asha Sharma's to-do list: Exclusives, Xbox Helix, Game Pass, and more

Xbox CEO Asha Sharma just crossed sixty days in the job, and has tackled some big issues facing the platform already. But there's potentially much harder stuff on the horizon.

Leak claims a new Xbox Game Pass tier called 'Starter Edition' that includes '50+ games' and more will be bundled with Discord Nitro

Xbox is reportedly planning to roll out a new Game Pass tier that will be bundled with a Discord Nitro subscription.

Windows Central

Xbox Free Play Days has acquired MLB The Show 26, Age of Mythology: Retold, and more for all Xbox players to enjoy — this upcoming weekend only

Microsoft has announced a collection of games that can be played for free temporarily from April 23 to April 26, 2026. These games are MLB The Show 26, Age of Mythology: Retold, Anno 117: Pax Romana, and The Survivalists.

Microsoft Gaming is gone as Xbox Project Helix gets more interesting by the day

The Phil Spencer era of Xbox is most certainly over, as Sharma takes the brand in a new direction

'Our presence on PC isn't strong enough,' Xbox bosses admit

At the same time, the "Microsoft Gaming" name adopted in 2022 has been dropped, and it's all back to Xbox again.

After laying off 15,000 employees in a year, Microsoft will now reportedly pay yet more employees to quit voluntarily in historic first

7% of Microsoft's US workforce is said to be eligible for the buyout

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