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MYSTERIOUS: 2 - What They Never Told You

Bud Light and Target were hit with culture war backlash in 2023, but there are ways around it in pivotal 2024

Going into a divisive election year, the stakes have never been higher when it comes to Corporate America embracing political messaging.

Fortune

Kid Rock says he’s done boycotting Bud Light

‘I think they got the message,’ Kid Rock says

The Independent UK

Bud Light boycott campaigner Kid Rock changes his tune on protests

The musician who emptied a magazine of bullets into cases of the low-calorie lager in protest says it’s now time for conservatives to move on.

Fortune

From analysis to the latest developments in health,
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Military-themed brewery wants to open in a big Navy town. An ex-SEAL is getting in the way

A former U.S. Navy SEAL who says he shot Osama bin Laden is at the center of a much different fight over plans to open a military-themed brewery in Norfolk, Virginia

The Independent UK

The "War on Christmas" is year-round now

This isn't the first time beverage design has triggered conservatives

Salon

Bud Light's CMO calls it quits as sales continue to slump

Brewer looks to win back its core buyers.

Fortune

Dana White: UFC deal with Bud Light ‘about core values for me,’ not money

Dana White doesn't care what people think about the UFC partnering with Bud Light, which is still reeling from the Dylan Mulvaney controversy in April.

USA Today Sports Media Group

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Bud Light inks sponsorship with Dana White’s UFC as it struggles to find a way to impress American beer drinkers after trans-ad debacle

Bud Light to sponsor Dana White's popular combatants for the next six-years in bid to regain favor among American male consumers.

Fortune

Bud Light to return as the UFC's official beer next year as it recovers from a conservative backlash

Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer

The Independent UK

Craft Breweries Struggle As Bud Light Sales Plunge

Financial difficulties and changing consumer preferences leave smaller brewers in a tough spot.

Zenger

Joe Lycett, Shirley Bassey and Alex Scott snatch up Attitude Awards

American TikTok star Dylan Mulvaney and singer Becky Hill were also given awards.

Evening Standard

The trolling of corporate America

Even companies making mild gestures of social responsibility are getting slammed with boycotts and lawsuits. Their hollow do-gooder rhetoric hasn't helped.

Fortune

Iconic Budweiser Clydesdales will no longer have their tails shortened

Budweiser parent company Anheuser-Busch InBev announced Wednesday that its iconic Clydesdales will no longer have their tails shortened using a common, yet controversial, procedure that has drawn the ire of animal activists

The Independent UK

‘Panic and rash decision-making’: ex-Bud Light staff on one of the biggest boycotts in US history

A partnership with the influencer Dylan Mulvaney prompted a backlash that tanked sales. Insiders condemn the company’s response

The Guardian - US

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Fortune

Bill Gates is backing Bud Light: He's betting nearly $100 million on embattled AB InBev

The brewer has taken a huge financial hit from a boycott of Bud Light following a promotion with transgender influencer Dylan Mulvaney.

The Independent UK

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’

Mulvaney faced anti-trans backlash in April after partnering with the Anheuser-Busch beer company

Fortune

Companies will need a 'cold risk-reward calculus' when it comes to social issues, Edelman's CEO says. Here's what they should consider

In a polarized world, companies will need to be more cautious about their public stances, says Edelman CEO Richard Edelman.

Metal Hammer

Kid Rock spotted drinking Bud Light at gig in Nashville – just months after ridiculous anti-trans beer-shooting stunt

It's almost like Kid Rock was virtue signalling rather than making any kind of real point

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The Independent UK

Kid Rock spotted drinking Bud Light months after shooting up beer cases during transphobic rant

Conservative musician filmed himself shooting cases of Bud Light after beer company partnered with transgender influencer Dylan Mulvaney

Fortune

Bud Light has started to win over Americans again, according to a Deutsche Bank survey

Bud Light was caught in a heated controversy in April over a collaboration with transgender influencer Dylan Mulvaney which gutted sales.

Fortune

Bud Light parent AB InBev sees sales plunge $400 million in the U.S. following boycott

AB InBev, the world's largest brewer, has faced heat for an ad featuring a transgender influencer. Now, it's seeing the impact on Bud Light sales.

WEKU

Bud Light boycott takes fizz out of brewer's earnings

The company lost big sales in the U.S. after the boycotts over its collaboration with a transgender influencer. CEO says things have now stabilized "with signals of improvement" for the brand.

The Guardian - US

Bud Light brewer reports sharp drop in US revenue after rightwing backlash

Anheuser-Busch InBev revenue fell 10.5% in last three months following controversy over partnership with trans influencer

The Independent UK

Bud Light sales plunge following boycott over campaign with transgender influencer

Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney

Fortune

Bud Light and Dylan Mulvaney generously help rival Molson Coors to record sales

The company behind Coors Light and Miller Lite raised its full-year sales and earnings guidance on the back of a collapse in demand for Bud Light.

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