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DARK SECRETS: 3 | Rare Historical Photos

‘Panic and rash decision-making’: ex-Bud Light staff on one of the biggest boycotts in US history

A partnership with the influencer Dylan Mulvaney prompted a backlash that tanked sales. Insiders condemn the company’s response

The Guardian - US

Bill Gates is backing Bud Light: He's betting nearly $100 million on embattled AB InBev

The brewer has taken a huge financial hit from a boycott of Bud Light following a promotion with transgender influencer Dylan Mulvaney.

Fortune

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’

Mulvaney faced anti-trans backlash in April after partnering with the Anheuser-Busch beer company

The Independent UK

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Companies will need a 'cold risk-reward calculus' when it comes to social issues, Edelman's CEO says. Here's what they should consider

In a polarized world, companies will need to be more cautious about their public stances, says Edelman CEO Richard Edelman.

Fortune

Kid Rock spotted drinking Bud Light at gig in Nashville – just months after ridiculous anti-trans beer-shooting stunt

It's almost like Kid Rock was virtue signalling rather than making any kind of real point

Metal Hammer

Kid Rock spotted drinking Bud Light months after shooting up beer cases during transphobic rant

Conservative musician filmed himself shooting cases of Bud Light after beer company partnered with transgender influencer Dylan Mulvaney

The Independent UK

Bud Light has started to win over Americans again, according to a Deutsche Bank survey

Bud Light was caught in a heated controversy in April over a collaboration with transgender influencer Dylan Mulvaney which gutted sales.

Fortune

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Bud Light parent AB InBev sees sales plunge $400 million in the U.S. following boycott

AB InBev, the world's largest brewer, has faced heat for an ad featuring a transgender influencer. Now, it's seeing the impact on Bud Light sales.

Fortune

Bud Light boycott takes fizz out of brewer's earnings

The company lost big sales in the U.S. after the boycotts over its collaboration with a transgender influencer. CEO says things have now stabilized "with signals of improvement" for the brand.

WEKU

Bud Light brewer reports sharp drop in US revenue after rightwing backlash

Anheuser-Busch InBev revenue fell 10.5% in last three months following controversy over partnership with trans influencer

The Guardian - US

Bud Light sales plunge following boycott over campaign with transgender influencer

Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney

The Independent UK

Bud Light and Dylan Mulvaney generously help rival Molson Coors to record sales

The company behind Coors Light and Miller Lite raised its full-year sales and earnings guidance on the back of a collapse in demand for Bud Light.

Fortune

Heineken CEO says businesses need to ‘stand for your values’ in wake of rival Bud Light’s transgender row

The Heineken CEO said that in an increasingly polarized world, it was important for companies to be "thoughtful" and "balanced."

Fortune

Anheuser-Busch set to sack hundreds as Bud Light boycott bites

After Bud Light lost a good quarter of its customers, its U.S. parent claims the restructuring is necessary to keep it on the path for “future long-term success.”

Fortune

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Al Jazeera

Bud Light maker to lay off hundreds after boycott over trans influencer

Anheuser-Busch says in statement layoffs will affect less than 2 percent of total workforce in the US.

Salon

Can DeSantis, Cruz take down Bud Light?

Both politicians are targeting the brand because of its partnership with transgender influencer Dylan Mulvaney

Zenger

DeSantis Targets AB InBev In Shareholder Lawsuit Amid Bud Light Controversy

Florida Governor DeSantis hints at shareholder lawsuit against AB InBev over Bud Light controversy.

Reason

Ron DeSantis Bullies Bud Light Like Elizabeth Warren Bullies Amazon

DeSantis talks a lot about freedom but increasingly only applies it to those who agree with him.

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The Independent UK

Ron DeSantis threatens legal action over Dylan Mulvaney’s Bud Light video

The governor wants a state agency to investigate the beer company’s impact to state pension funds

Fortune

Ron DeSantis says Florida could sue Bud Light's parent AB InBev

In a bid to revive his struggling campaign, the culture wars governor shifts his aim from Bob Iger’s Disney to Anheuser-Busch.

St. Louis Post-Dispatch

Modelo's rise to No. 1 beer was no fluke, even with the Bud Light controversy

The controversy over transgender influencer Dylan Mulvaney helped Modelo Especial overtake Bud Light as America's No. 1 beer, but the Mexican lager's rise is no fluke. Its mainstream success was years in the making.

The Independent UK

Dylan Mulvaney has a significantly higher favourability rating than Ron DeSantis

While the TikTok star has a net score of plus 8, Mr DeSantis has a net score of negative 10.3

Los Angeles Times

Dylan Mulvaney speaks out from Peru: 'It's sad I had to leave my country to feel safe'

TikTok star Dylan Mulvaney is seeking solace in Peru amid the onslaught of anti-trans harassment she's faced in recent months.

The Independent UK

CNN apologises for misgendering trans influencer Dylan Mulvaney

The network faced a backlash of its own after national correspondent Ryan Young misgendered the 26-year-old influencer twice

The Independent UK

Dylan Mulvaney leaves the US ‘to feel safe’ amid Bud Light backlash

Mulvaney claimed recently Bud Light failed to support her amid transphobic backlash over campaign

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