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THE TRUTH ABOUT: Factor - Caught on Camera

'A lot of gravel bikes have gone soft in the pursuit of comfort' - Factor’s new Elara rails against do-it-all in search of speed

Faster, stiffer, more aero, more road-like, with new components in the mix too

Cycling News

Fastest frame, fastest wheels, and a potential 22-watt upgrade: The Factor Elara wind tunnel tested

Factor's new gravel race frameset and super-wide Black Inc gravel wheels blow away the competition to top the leaderboard

Cycling News

Factor Elara review: a bonkers, incredibly capable gravel bike designed for nothing else but going fast

An aero gravel bike designed around massive tyre clearances and two-by groupset compatibility – it’s got that unmistakable wide-set fork, too

Cycling Weekly

From analysis to the latest developments in health,
read the most diverse news in one place.

Factor Sarana gravel bike review – an extreme gravel option designed to take you places your regular bike couldn't dream of

Why prune a tree with a pair of scissors when you've got secateurs? The Sarana is a specific bike that caters to its market of ultra gravel riders and bikepackers perfectly

Cycling Weekly

Factor One review: A member-exclusive deep dive into the most talked-about aero bike of the year

Empirical testing meets real world impressions as Josh tests Factor's $15k aero superbike

Cycling News

X-Men '97 season 2 ending explained: who dies and how does it set up season 3?

Here's everything you need to know about the X-Men '97 season 2 ending, and what it tells us about season 3

Total Film

Tour de France Femmes Tech Gallery: Lightweight parts, custom paint and a host of clever tech tricks

Tech tidbits, fun paint, and SpongeBob SquarePants grace the opening weekend of the women's Tour de France

Cycling News

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Tour de France Femmes bikes: An equipment guide for all 21 teams

A comprehensive guide to every team's bikes, equipment and kit

Cycling News

SpongeBob SquarePants and Patrick Star to headline Factor-sponsored team bikes at the Tour de France Femmes

Human Powered Health and Ma Petite Entreprise will race Factor Ones with graphics inspired by the SpongeBob and Patrick Star characters

Cycling Weekly

‘It’s like a stripped-out track car with all driver aids turned off’ – 1,300km and counting on the Factor One aero road bike

Fast, furious, and unforgiving at times – the Factor One has all the markings of a champion, but you’ll need to ride it hard to truly appreciate it

Cycling Weekly

Factor Sarana review: Stylish, modern and hugely capable, but with a weak spot that may leave regular riders wanting more

The Sarana is a hugely capable bike, but this particular build's overall weight is high

Cycling News

What are X-Force and X-Factor in X-Men '97 season 2?

We break down these two new mutant groups

Total Film

62mm deep and sub-1300g weight, Black Inc launches €4,599 Hyper 62 wheels

Stiff, light, aero, pick three - just don't ask for cheap

Cycling News

Factor Bikes doubles down on Modern Adventure Pro Cycling's Tour de France ambitions, becomes co-title sponsor

Following a breakthrough GC win in Europe, Factor Bikes expands its commitment to George Hincapie’s Tour de France project

Cycling Weekly

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Cycling News

Tour de France participation within five years set as goal for new co-title sponsor Factor at Modern Adventure

Bike manufacturer increases investment in US-registered squad from 2027

Cycling News

Factor ONE, but make it gravel - A closer look at the wide-tyred Factor prototype at Unbound

Factor's wild new gravel bike boasts aggressive geometry and clearance for 2.2in tyres

Cycling Weekly

Unnamed Factor prototype races under Romain Bardet at Unbound — and yes, it’s got THAT fork

Factor says riders are warming up to the fork and the brand is doubling down on its radical aero philosophy

Cycling News

'If I wanted to chase results, I would have stayed on the road' – Romain Bardet debuts at Unbound Gravel 200 and finds surge in off-road popularity 'a bit strange'

French rider culminates one-month US holiday with family in Emporia to settle curiosity about 'biggest gravel event of the year'

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news in one place.

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Cycling News

A loss of community, two-tier finances, and a tactical conundrum – Are professional teams reshaping the gravel scene?

In gravel, teams, privateers, collectives, and cabals all race the same course, but how are fully-integrated teams with big budgets going to impact cycling’s most popular discipline?

Inverse

'X-Men 97' Season 2 Will Bring Back An Underused Superhero Team

'X-Men 97' is reforming its mutant ranks with four new teams, including X-Factor and X-Force.

Cycling Weekly

Front suspension, commodious cargo-carrying capacity, and huge tyre clearance headline Factor’s Sarana gravel bike

The wider tyre clearance battle continues to rage as Factor bestows its new Sarana gravel bike with clearance for 2.2-inch mountain bike tyres

Cycling News

'You can't model what happens after twenty hours on the bike' - Factor launches new Sarana ultra gravel bike

Factor also releases a brand new gravel wheelset

Cycling News

Paris-Roubaix Femmes tech gallery: New gravel wheels, crazy bar tape jobs, and sponsor incorrect tyres

The very best mods and tech from Paris-Roubaix Femmes

Cycling Weekly

Factor drops spectacular Monza Vexx edition at Paris-Roubaix – and it's 'Magnus Bäckstedt approved'

Modern Adventure add modern art to their modern race bike platform of choice, the Monza, bringing a touch of style to this weekend's 'Hell of the North'.

Cycling News

'A mishap leading to a broken frame 100% will put them out of contention’ - Modern Adventure to ride Paris-Roubaix on Factor's amateur-focused race bike

The first non-standard bike choice is already in for Paris-Roubaix, and it’s only Wednesday

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