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SHOCKING: Rob gitelis - You Need To See This

Factor Bikes doubles down on Modern Adventure Pro Cycling's Tour de France ambitions, becomes co-title sponsor

Following a breakthrough GC win in Europe, Factor Bikes expands its commitment to George Hincapie’s Tour de France project

Cycling Weekly

Tour de France participation within five years set as goal for new co-title sponsor Factor at Modern Adventure

Bike manufacturer increases investment in US-registered squad from 2027

Cycling News

'An exciting step forward' – Scott returns to the WorldTour with NSN Cycling, as Factor leaves former Israel-Premier Tech

Swiss brand signs 'multi-year sponsorship' with revamped team

Cycling Weekly

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Factor to leave rebranded Israel-Premier Tech as sponsors flee team

Bike brand reportedly set to follow title sponsor Premier Tech in stepping away from team

Cycling Weekly

'It's become too controversial around our brand' – Factor pushes for Israel-Premier Tech name and registration change

Factor founder Rob Gitelis says a "full rebranding of the team" is needed for relationship to continue

Cycling Weekly

'Without a name change, without a flag change, we won't continue' - Israel-Premier Tech bike sponsor Factor pushes team owner to disassociate with Israel

A new name and financial arrangement are yet to be worked out, Factor's Rob Gitelis tells Cyclingnews

Cycling News

Did the American bike industry create its own biggest competitor? Why Chinese factories are launching their own high-end bike brands

Historically content to remain behind the scenes, manufacturing for well-known brands, Chinese OEMs are making a play for market share in North America. A unique combination of time and opportunity has led to this moment.

Cycling News

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Crazy prototype Factor Aero bike is 'significantly faster' than the Ostro, Factor CEO teases

Jake Stewart's unmarked Factor aero bike causes a stir at the Criterium du Dauphine

Cycling Weekly

David Millar's clothing brand CHPT3 saved by Factor founder

Company entered 'voluntary liquidation' in December and immediately ceased trading

Cycling Weekly

Unbound Tech Gallery Part 1: Disc wheels, five new bikes, strange two-valve wheels and a five-week-old kitten

The first instalment of the weird, wild and wonderful bike tech found in Emporia at Unbound Gravel

Cycling News

Factor hops on gravel suspension trend with unreleased Unbound race rig

The first of what we're told will be two new Factor gravel bikes on show at Unbound, this one doesn't have a name but is unlike anything we've seen from the brand before

Cycling News

'I don't have a CV, I've never had a proper job': David Millar starts a new chapter as brand director at Factor

The former pro cyclist and founder of CHPT3 will be part of the brand's strategic leadership team

Cycling Weekly

'I was pretty down, I'll just take another punch' - David Millar opens up about CHPT3 closure, ITV losing the Tour de France and new role at Factor Bikes

Scotsman begins 'chapter 4' as Brand Director at Factor

Cycling News

Why is carbon fiber so expensive? Revelations about this much-misunderstood material

Why do carbon fiber bikes cost so much? What's this material really made of and can a repaired frame ever be judged safe? We lift the lid on carbon fiber and question its sustainability

Cycling Weekly

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Cycling News

The man behind the curtain - Rob Gitelis on building a brand in cycling's Far Eastern epicentre

Talking business, motivation, loyalty, the pandemic and mental health with Factor Bikes CEO Rob Gitelis

Cycling Weekly

Can bikes actually get any more aero, or is the arms race over?

Have we reached the end of the aero arms race? And if so, where will future advantages be found?

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