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BIZARRE: Matcha - What They Never Told You

Brown is the new green: How the hojicha latte could beat out matcha as this summer’s drink

LET’S UNPACK THIS: The ubiquitous green drink is now a staple on most cafe menus – but amid supply issues and rising costs, could matcha be dethroned? Amira Arasteh explores the pros and cons of a smokier substitute that arguably goes down easier

The Independent UK

Goodbye Coffee Scents—The Matcha Fragrance Trend Is Whisking Me Away

Goodbye, gourmands.

Marie Claire

People Are Now Buying These 'Matcha Stations' to Better Organize Their Drink Rituals — They Make for Pretty Countertop Decor, too

These mini countertop organizers offer up a dedicated nook for your morning matcha

Livingetc

From analysis to the latest developments in health,
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From Protein Snacks to £5 Coffee: Spending Habits Defying the Cost-of-Living Crisis

UK consumers are navigating the cost-of-living crisis by prioritising small luxuries like £5 coffees and protein snacks. Learn about the 'lipstick effect' and its impact on spending habits today.

International Business Times UK

The Top April 2026 Nail Trends Are All About Micro Gems and Pastel Accents

Tiny gems, matcha polish, and milky finishes lead the manicure mood board.

Marie Claire

Best matcha powders, taste-tested by a health writer

From PerfectTed to Blank Street, I’ve whisked, sipped and rated my favourites

The Independent UK

6 superfoods you should be eating to avoid the winter flu, according to fitness experts

From black garlic to raw honey, these superfoods can boost your immunity this winter

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Latte-swilling ‘performative males’: why milky drinks are shorthand for liberal

Americans are fretting over a type of man who drinks matcha and expresses alternative masculinity – but the ‘latte liberal’ stereotype has existed for decades

The Guardian - US

Women get accused of being ‘pick-me girls’ and now men are labeled ‘performative males.’ Should we just embrace this new-age masculine attitude?

While it is high time that men had their chops busted for being caught so awkwardly outside their comfort zones, at a time when gender equality has once again become contentious and precarious in America, is such a pile-on really necessary – or helpful? asks Mike Bedigan

The Independent UK

TikTok Is Turning Matcha Into Those OTT Milkshakes From The Tumblr Era & It Must Stop

Innovative matcha drinks are all fun and games until food

Pedestrian.tv

Is matcha a healthier alternative to coffee? Here’s what you need to know

Matcha, with its vibrant green hue and centuries-old tradition, is often celebrated as a health boosting superfood. But what exactly sets it apart from regular green tea, or even your morning coffee?

The Conversation

The world's first electric all-in-one matcha latte maker has arrived

Bird & Blend Tea Co. has teamed up with Dualit

Matcha is the colour trend you'll be seeing in the most relaxing spaces this spring — these are the paint shades experts say nail the look

Fresh, relaxing paint shades are all the rage this spring

Ideal Home

TikTok’s Obsessed With Strawberry Matcha & We Just Found An Easy Place To Get Ya Mits On It

Aussie brand Matcha Made is now stocked in Coles stores nation wide, so you can have cafe-quality strawberry matcha at home.

Pedestrian.tv

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The Guardian - UK

The new green giant: how matcha took over the world

The Japanese tea powder was once hard to find in the UK, but now you can have it in everything from iced lattes to energy drinks, bubble tea, pancakes and mousse

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