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YOU WONT BELIEVE: 12 - What They Never Told You

Viltrox brings its more affordable pro prime to Nikon shooters with the AF 50mm f/1.4 Pro Z

I loved everything about this lens when I tested it and reviewed it last year, apart from one thing. That’s now been fixed…

Digital Camera World

Third-party camera lenses are having a moment. Tamron plans to nearly double the new launches for 2026 – and across four mounts

Tamron says it hopes to launch ten new lenses in 2026 across, along with a continued focus across four different mounts

Digital Camera World

Sony beats "the finest stills camera ever made" in Japan's sales rankings

The Sony A7 V is back on No.1 in Japan – followed by a content creator favorite and the phenomenal US$7,000+ Hasselblad X2D II 100C medium-format camera

Digital Camera World

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I tested the Viltrox 35mm f/1.2 LAB for two months – photo assignments will never be the same again

Viltrox's priciest prime lens is optically incredible, versatile for documentary work, and costs a fraction of proprietary equivalents

TechRadar

Nikon’s cheap cameras are selling so well that profit is actually down. Will Nikon try to turn it around with more high-end mirrorless launches in 2026?

Nikon has actually sold more cameras, but thanks to the success of budget models like the Z50 II and Z5 II, profit is down

Digital Camera World

DSLRs are dead –so why do DSLR lenses sell more than ever? Canon R6 III vs Nikon Z6 III vs Sony A7 V rumble…All in the new Bokeh Face podcast!

It's podcast time! Why are DSLR lens sales going up? Which is best, Canon R6 III vs Nikon Z6 III vs Sony A7 V? Where the heck do you start in video?

Digital Camera World

Nikon Z9 II leak: ISO32, 60fps RAW bursts, and more 'RED flags' than you can shake a monopod at

Rumors suggest RED-infused Nikon Z9 II could leave its predecessor in the dust, with 3.5x faster sensor, ‘medium-format-quality’ ISO32, and full-res RAW capture at a blistering 60fps

Digital Camera World

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This camera proves age doesn't matter – 2022 APS-C mirrorless model tops Japan's sales charts yet again

Once again, Canon's three-year-old mirrorless has returned to No.1 on best-seller list, beating newer releases in a competitive market

Digital Camera World

Viltrox kicks off its L-Mount Alliance membership by bringing one of its best lenses to more cameras

The high-end Viltrox ultra-wide-angle Viltrox AF 16mm f/1.8 L for Sony and Nikon mirrorless cameras is now also available in L-mount

Digital Camera World

'Incredible' photo of children studying on a frozen lake is an early front-runner for DJI and SkyPixel's $200,000 drone contest

The SkyPixel Awards 2025/6 have not yet closed, but already the quality of entries is stunning. Leading the pack is a beautiful image of children studying on a frozen lake and it's glorious

TechRadar

The smartphone era dip is over — 2025 compact camera shipments see a remarkable 29.6% rise, and a 49.8% growth in value

CIPA data for 2025 indicates a huge growth in the compact camera market, with a disproportionate rise in value, suggesting premium models lead the way.

TechRadar

This is "still the best damn camera you can buy" and it's now No.1 in Japan with incredible 180MP in-camera upscaling

Flagship-level mirrorless camera returns to the top, with features like AI-powered autofocus and 8K 60p RAW video, and more...

Digital Camera World

My first serious camera was a cheap Nikon DSLR. I’m immensely jealous of the Nikon Z50 II

The Nikon Z50 II has a lot to offer new and mid-level photographers

Digital Camera World

$The compact camera came back from the dead, but last year's sales were still a fraction of the point-and-shoot’s heyday$

The compact camera came back from the dead, but last year's sales were still a fraction of the point-and-shoot’s heyday

2025 camera sales were up for point-and-shoot cameras, but still just a fraction of the numbers from 15 years ago

Digital Camera World

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Digital Camera World

This cheap mirrorless camera is nearly three years old, but it’s beating out pro bodies on this store’s best-seller list

The Canon EOS R100, Sony A7 V, and Canon EOS R6 Mark III top the list of top trending cameras at one US retailer for the first month of 2026

Digital Camera World

This cheap mirrorless camera is nearly three years old, but it’s beating out pro bodies on one retailer’s best-seller list

The Canon EOS R100, Sony A7 V, and Canon EOS R6 Mark III top the list of top trending cameras at B&H for the first month of 2026

Digital Camera World

Is Nikon cool again? Korean Gen Zers make up over 61% of the Big N’s domestic mirrorless sales

Sorry, millennials, if Nikon's South Korean sales are anything to go by, Gen Z has just declared Nikon to be K-Pop cool!

Digital Camera World

This is photography's biggest lie –and you've been brainwashed about how to use your camera

The camera industry has gaslit us into being terrified of ISO –but I think grain in photos should be embraced, not erased

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Digital Camera World

Kodak's US$100 retro shooter vanishes from Japan's top 10 compact cameras. Now, this Sony takes No.1 for the first time in over two years

Japan's latest sales data shows established compact camera favorites returning across the charts – and a debut that puts smartphone-style shooting in a pocketable camera

Digital Camera World

Rumors suggest Nikon could bring the last DSLR lens it ever released to Z-mount cameras. But do we really need an upgrade?

The Nikon AF‑S 120‑300mm f/2.8E FL ED SR VR was only released in 2020, but was it discontinued prematurely amidst rumors of a successor?

Digital Camera World

Meike 35mm f/1.8 Pro AF review: What price a ‘pro’ lens? This one’s easy on the wallet

The full-frame compatible Meike 35mm f/1.8 Pro AF comes in Nikon Z and Sony E mount options, with fancy features, strong build quality, and a budget price tag

Digital Camera World

This TED Talk hilariously shows that the best way to make people care about wildlife is to make them laugh at comedy photos

Tom Sullam, cofounder of the Nikon Comedy Wildlife Photography Awards, explains how “empathy leads to attitudinal and behavioral shifts”

TechRadar

'The tiniest autofocus lens I've played with in over 15 years of testing camera gear' – the cheap Viltrox body cap full-frame lens is surprisingly sharp and has bags of character, but it makes even more sense for APS-C

I paired the Viltrox AF 28mm f/4.5 lens with a full-frame Nikon mirrorless camera, and was surprisingly fond of the tiny and cheap optic

TechRadar

'Lightweight, razor-sharp, and budget-friendly' — why I’m not taking the Viltrox 85mm f/2 EVO off my camera

The Viltrox 85mm f/2 EVO is another outstanding lens - I sincerely hope Nikon doesn't ban the upstart brand from the Z Mount.

Digital Camera World

Nikon Z 24-105mm f/4-7.1 review: A lightweight standard lens that’s small in size and price, but goes relatively large on zoom range

The Nikon Z 24-105mm f/4-7.1 is the latest in a long line of Z-mount standard zooms, and it brings some travel-friendly, inexpensive glassware to the party

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