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THE TRUTH ABOUT: 14 - The Untold Story

Do rebrands work? Can you trademark an X? An expert answers the burning questions on Musk's Twitter pivot

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious. But it is likely doing exactly what he intended: generating enormous global interest, pushing Twitter closer to his other X brands (SpaceX, Tesla Model X, xAI), and clearing the way for…

The Conversation

PepsiCo’s Gatorade Acquisition Delivers Impressive Returns Over 22 Years

Investment in Pepsi stock after acquiring Gatorade outperforms broader market

Zenger

Millennial and Gen Z ‘treat culture’ is boosting PepsiCo in a world of inflation: ‘I’m going to treat myself to a Mountain Dew’

PepsiCo beat expectations on revenue and profit in the most recent quarter, in spite of price hikes to keep up with commodity price inflation.

Fortune

From analysis to the latest developments in health,
read the most diverse news in one place.

Bans, boxing and buzz: how Prime became a highly desirable, totally notorious drink

The brand was launched last year by influencers Logan Paul and KSI, and has ridden a wave of controversy to generate $250m of sales. Ultraprocessed and unpalatable - what is its secret?

The Guardian - UK

United Center lands new drink sponsor for Bulls, Blackhawks games

The United Center, Chicago Bulls, and Chicago Blackhawks are changing soft drink sponsors, with PepsiCo becoming the new face.

USA Today Sports Media Group

5 design trends to watch in 2023

What should you be looking out for this year? We take in everything from acidic hues to vintage serifs.

Creative Bloq

Pepsi Pineapple returns exclusively at Little Caesars for a limited time

One of life's most polarizing discussions is whether fruity chunks of pineapple is a suitable topping for pizza.

Tribune News Service

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The most iconic moments in Twitter history — from #MeToo to *that* 2014 Oscars selfie

In the wake of Meta launching its Twitter rival today, Emma Loffhagen takes a trip down memory lane: looking back on when the website was a force for good (and fun)

Evening Standard

The best logos of the 1980s

Iconic, bold, and timeless, these are the best 1980s logos.

Creative Bloq

Everyone's still loving Pepsi's awesome optical illusion logo ad

A clever swipe at Coca-Cola.

Creative Bloq

Hydrogen-powered trucks primed to roll out in Australia

The first prime-mover powered by hydrogen will hit Australian roads within months after PepsiCo revealed plans to trial the vehicle technology in Queensland.

AAP

Colachup is an all-too-real Pepsi-infused ketchup that will be available on July 4

Want the most unique-tasting hot dogs on the block this Fourth of July?

Fortune

Woman goes viral making full-coverage 'prison makeup' using Pepsi and cocoa mix

A woman on TikTok has gone viral for showing her followers how to make prison makeup using flour, Pepsi, and cocoa mix

Daily Mirror

24st dad whose weight nearly killed him sheds 8st by ditching daily takeaways and Pepsi

Jamie Anderson was a size 4XL who thought he was 'too fat for the gym' before losing eight stones following a medical emergency

Wales Online

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Daily Mirror

Walmart shopper 'scanned three TVs for the price of a can of Pepsi at self-checkout’

A woman made off with three TVs and only paid the price of a single can of Pepsi at a Tennessee Walmart in early June. Scams like the one she pulled are on the rise

Creative Bloq

4 times big brands roasted each other

We love an ad with a good brand battle.

Daily Mirror

The decision that haunted George Michael. Wham! bandmate Andrew Ridgeley speaks out in new documentary

Andrew opens up about life in one of the world’s biggest bands in Netflix documentary Wham!

The Conversation

Juneteenth and Emancipation Day: How the 'Buy Black' movement is addressing economic inequality

Juneteenth being declared a federal holiday in the United States and Emancipation Day being officially recognized on Aug. 1 in Canada demonstrate significant progress towards creating more equitable societies in North America.

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news in one place.

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Chronicle Live

Pepsi and Coke pitched against own-label colas and some may not be surprised at the winner

Market leaders come out top of the pops in Which? taste test but fizzy drinks fans could save £100 a year by going own-label

Manchester Evening News

Who is pop star Anitta? Singer performing ahead of Man City vs Inter Milan Champions League final

Brazilian pop star performing ahead of Champions League final

FourFourTwo

'Inter Milan have been unstoppable this season': Grammy Award-nominated artist Alesso backs Italians in Champions League final

The Swedish DJ will be performing in the Champions League final Kick Off Show by Pepsi alongside Burna Boy and Anitta

Creative Bloq

Why are so many soft drinks rebranding?

We take a look at the latest rebrands in the world of FMCG.

Louder

Watch David Bowie create Tina Turner in a laboratory in this Pepsi commercial

In 1987, the late Tina Turner appeared in a Pepsi ad with David Bowie, duetting on his 1983 song Modern Love

iMore

Want a free Apple Music subscription? Drink Pepsi

Pepsi links up with Apple to give drinkers free subscriptions to Apple Music.

USA Today Sports Media Group

May the Fourth Star Wars Draft: Picking the best content from TV series to video games

Yes, one of the prequels was picked. Get over it.

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People

Martin Luther King Jr

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UEFA Champions League