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UNCOVERED: Pete hines - The Untold Story

Bethesda's ex-marketing VP says Skyrim was its first game to make other studios scared of it: 'You have to be concerned about us if you think you're going to win game of the year'

The fear of Todd, they call it.

PC Gamer

“Truthfully, I still think Bethesda is just part of something that is not authentic and is not genuine” — Pete Hines reflects on Bethesda after Microsoft’s acquisition

The former Bethesda publishing head explains why he stayed after the acquisition, detailing growing frustration, declining mental health, and why he ultimately chose to leave

Windows Central

Skyrim was "the holy s*** moment" at Bethesda, says veteran Pete Hines: "You have to be concerned about us if you think you're going to win game of the year"

"We have broken out role playing games into a whole huge group of people who have never played an RPG"

GamesRadar

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Pete Hines says he left Bethesda because he didn't want to watch it being 'damaged' and 'abused'

Hines, Bethesda's former vice president of marketing and PR, left Bethesda in 2023, three years after it was acquired by Microsoft.

PC Gamer

Bethesda king Todd Howard isn't a master of game design or programming, says Pete Hines, "but there is nobody that is better" at combining them: "Look around the industry. Who else?"

Thanks, I think?

GamesRadar

Former Bethesda exec thinks the studio should get more respect for the complex, open worlds it creates: 'Go try that s**t in Red Dead Redemption 2'

Despite retiring 3 years ago, Pete Hines remains one of the studio's staunchest defenders.

PC Gamer

"Go try that s*** in Red Dead Redemption 2": Nobody makes games like Bethesda, says studio veteran Pete Hines, so "put some respect" on Todd Howard and the Creation Engine team

"Who else out in the world allows you to just stack up one quest after another on the fly"

GamesRadar

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“We started with the solid foundation that we inherited from Fallout 3”: How Fallout: New Vegas delivered a bigger, better post-apocalypse by sticking to the script – mostly

From the Vault | Obsidian was "at the top of the list" to make New Vegas, GamesTM learned at E3 2010, and Bethesda's reasons still make sense today

GamesRadar

Former Xbox VP says Game Pass creates 'weird inner tensions' because a game's popularity can actually damage sales: 'The majority of game adoption on GP comes at the expense of retail revenue'

Hi-Fi Rush drew in more than three million players, but that wasn't enough to save Tango Gameworks.

PC Gamer

Game Pass can’t cash in forever — ex‑Xbox VP warns of hidden costs

Former Xbox VP, and PlayStation executives warn that Game Pass, while popular with players, may devalue games and create tensions for developers.

Windows Central

Former Xbox exec says Game Pass causes "weird inner tensions" due to the subscription model usually coming at "the expense of retail revenue"

What does success actually mean on Game Pass?

GamesRadar

Former Bethesda exec Pete Hines says Game Pass is 'nothing' without the people making the games

Will Game Pass ever not be the one to blame, or will we continue down this road of blame game forever?

Windows Central

Bethesda's studio buying spree was fueled by wanting to work with likeminded devs: "If you have a chance to work with [Resident Evil creator] Shinji Mikami, you should always say yes"

Pete Hines remembers the time Bethesda bought the makers of Doom, Dishonored, and Wolfenstein

GamesRadar

"We cannot charge $300 for this, it's f***ing insulting": Bethesda's Pete Hines says Fallout 76's infamous Collector's Edition was "probably the dumbest thing I ever did at Bethesda"

The Bethesda veteran of 24 years has one big regret

GamesRadar

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PC Gamer

Former Bethesda marketing VP says he fought against reusing the Prey name for Arkane's 2017 immersive sim: 'I definitely pissed some people off internally over that'

Pete Hines was not happy about the choice because "we spend more time explaining why it's called Prey than we do talking about the game."

GamesRadar

"The great Todd Howard says that great games are played, not made," according to Bethesda's Pete Hines, so Elder Scrolls devs changed Oblivion combat three times and no one spoke about it

No need

GamesRadar

Bethesda was told "Skyrim can't survive going up against Call of Duty," but Pete Hines knew the RPG could launch against Modern Warfare 3: "They're a big brand, but they're not a better game"

"Nobody's gonna buy your game"

GamesRadar

Former Bethesda exec Pete Hines "hated the confusion" around The Elder Scrolls studio "making a new game, and everybody thinking, 'Oh, it's Todd Howard's team'"

"We created a different name for the studio and the publisher, and guess what? It still didn't f***ing work"

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PC Gamer

Fallout 76's great canvas bag debacle marked 'the dumbest thing I ever did at Bethesda,' says its ex-marketing VP Pete Hines

He really fumbled the… ball.

PC Gamer

Helldivers 2 director decides to kick off 2025 by wading into a conversation about DEI: 'Make good games, don't make a contemporary political statement'

Johan Pilestedt tried to clarify his statement by saying he was only talking about things "outside the theme of the game," which doesn't really clarify much at all.

GamesRadar

After a year of Xbox execs celebrating Hi-Fi Rush as a "break out hit" and saying "we don't quit" on games like Redfall, everyone wants to know what changed

"We couldn’t be happier with what the team at Tango Gameworks delivered"

GamesRadar

Todd Howard says he's been sitting on everything about the Indiana Jones game "forever," from "what Indy was going after" to the "arc he was going to have"

Howard meant it when he said he's been trying to get this made for over a decade

PC Gamer

The Elder Scrolls 6 is out of 'pre-production' but Pete Hines says it will be 'years' before we start hearing about it

Hines said Bethesda is focused on Starfield and that's where its attention is going to stay for a long while to come.

TechRadar

Fans won't hear anything about The Elder Scrolls 6 for years, Pete Hines says

Bethesda's head of publishing says the studio's focus will remain on Starfield for "some time" before The Elder Scrolls 6.

GamesRadar

The Elder Scrolls 6 finally moves out of the pre-production phase as Starfield arrives

Bethesda's moving into active development on its next game

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