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UNCOVERED: Salt bae - The Untold Story

Tracing Salt Bae's Downfall: Where It Went Wrong and How It Led to a £5.4m Loss

Unravel Salt Bae's 2025 downfall: £5.4M London loss, US shutdowns, price slashes, and review backlash. From viral fame to financial flop—explore where Nusr-Et went wrong and if recovery's possible.

International Business Times UK

Salt Bae’s London restaurant sees revenues fall by £4.3M

Nusr-Et's revenues and profits fell at its swanky Knightsbridge restaurant, as group battled cost-of-living crisis.

Fortune

Vietnam top security official To Lam voted new president

Vietnam’s top security official To Lam was confirmed Wednesday as the nation's new president. He oversaw police and intelligence operations over a period when rights groups say basic liberties have been systematically suppressed, and its secret service was accused of violating international law.

France 24

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Vietnam Votes In Public Security Minister As President

Vietnam's rubber-stamp parliament voted in public security minister To Lam as the country's new president on Wednesday, after a major anti-corruption campaign forced his predecessor to resign.

International Business Times

Vietnam’s top security official To Lam confirmed as president

Vietnam’s National Assembly has confirmed the country’s top security official, To Lam, as its new president

The Independent UK

Salt Bae: London branch of Nusr-et appears on Deliveroo, with £680 steaks in tow

Much less is said about the Turkish butcher and his restaurants today

Evening Standard

OPINION - Salt Bae, the hype king who brought us the £1400 steak, is finished in London – I'm calling it

There was a time when Salt Bae wasn’t met with only cynicism. His silly goose-neck salt sprinkling was the meme of the moment and when he arrived in London in 2021, queues to his Knightsbridge restaurant formed quickly, bills in the thousands hit social media, and steaks in glittering gold…

Evening Standard

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Salt Bae restaurant selling £680 steak cuts heating use to save energy

Owner of Nusr-Et steakhouse in London says profits rose 44% in 2022 as sales soared by nearly two-thirds

The Guardian - UK

The £39 Salt Bae lunch reviewed: There are benefits, for instance if you hate your kids

It’s a chance to try one of London’s priciest restaurants on the cheap. David Ellis heads in to see if it’s worth it

Evening Standard

'I didn’t like the attention' - Salt Bae breaks silence about World Cup pitch invasion that left Alexis Mac Allister and Argentina bemused

The internet sensation faced backlash after invading Argentina's immediate World Cup Final celebrations, but now has come out defending his antics

Liverpool Echo

Salt Bae vows to 'never step on World Cup pitch again' following humiliation at 2022 Final

Salt Bae stole the show as Argentina and Lionel Messi celebrated winning the World Cup in Qatar following their penalty shootout victory over France in the final

Daily Mirror

Manchester City’s European ascent is a total victory for politics in football

Nobody wants to talk about the repressive regime behind the club but Abu Dhabi pushes sport as a source of soft structural power

The Guardian - UK

‘Will probably get the trophy’ - Fans mock Salt Bae Man City vs Inter Champions League final appearance

The social media influencer was the subject of criticism during the World Cup.

Manchester Evening News

Salt Bae attends Champions League final six months after cringey World Cup final antics

Controversial influencer and chef Salt Bae has been spotted entering the Ataturk Stadium ahead of the Champions League final, having gatecrashed Argentina's celebrations at the World Cup final

Daily Mirror

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ABC News

Noodle seller and democracy activist who went viral with Salt Bae parody jailed for five years in Vietnam

A Vietnamese court jails a noodle seller who went viral for a parody of celebrity chef Salt Bae, who had served a gold-leaf-covered steak to a powerful official, his lawyer said.

Evening Standard

Salt Bae accused of selling leftover wine and harassing employees

The social media influencer is also accused of breaching a number of employment rules and creating a ‘toxic’ working atmosphere.

The Independent UK

Salt Bae’s former employees accuse restaurateur of tip theft and discrimination in string of lawsuits

Nine ex-employees and seven lawsuits have accused the viral sensation of wage theft and discrimination

Daily Mirror

Salt Bae pledges 5,000 meals a day for fellow Turks after deadly earthquake disaster

Celebrity chef Salt Bae has pledged to provide thousands of meals for people in Turkey in the aftermath of the deadly earthquake which has so far claimed the lives of 35,000 people

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Daily Mirror

Brit takeaway chef says he's just as good as Salt Bae - and his food is MILES cheaper

Salt Bae went viral in 2017 for his distinguished way of sprinkling salt and now Oldham head chef Razu Kamali has gone viral after mimicking the celebrity chef online

Manchester Evening News

Oldham’s answer to Salt Bae has gone viral on TikTok

The Bank Grill in Royton now has a famous chef

Manchester Evening News

Who is TikTok boxer Salt Papi and what is his real name?

Logan Paul is now urging his brother Jake Paul to take him on

Daily Mirror

Salt Bae has little-known restaurant where diners can get famous burger for just £8

Salt Bae's expensive restaurant Nusr-Et sells a humble burger for £30, and if you want it covered in gold it will set you back £100. But diners are now starting to realise you can have the same experience for a lot less money

Daily Mirror

Jake Paul hits out at Salt Bae while also taking swipe at long-time rival KSI

After years of feuding with British YouTube star KSI, Jake Paul has declared he has finally found someone he dislikes more in controversial viral sensation Salt Bae

Daily Mirror

Inside Salt Bae and Gianni Infantino's much-criticised relationship after World Cup antics

FIFA have confirmed they will be investigating the chain of events which led to the chef known as Salt Bae being allowed to hold the World Cup trophy following last week's final

The New Daily

FIFA gets salty after ‘Salt Bae’ steals spotlight with messy World Cup antics

The world watched as Argentina's national football team celebrated their World Cup win, but Salt Bae has now taken the spotlight.

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