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UNBELIEVABLE: Sarah bond - The Untold Story

Microsoft has reportedly pulled the plug on its strange ‘This is an Xbox’ marketing push

Microsoft has seemingly retired its odd 'This is an Xbox' marketing campaign following new leadership changes.

TechRadar

Microsoft's weird "This is an Xbox" marketing appears to be getting quietly swept under the rug amid leadership changes

This news story is not an Xbox

GamesRadar

Everything we know about Xbox’s upcoming console, ‘Project Helix’: Release date, price, and more

The next generation console from Xbox has been confirmed, after years of rumors and speculation surrounding the project.

Dot Esports

From analysis to the latest developments in health,
read the most diverse news in one place.

Everything we know about Xbox Project Helix - the next-gen Xbox console

Everything you need to know about the upcoming Xbox Project Helix console.

GamesRadar

Xbox Confirms 'Project Helix' Console — Here's What We Know About Release Date, Specs, and Price

Microsoft confirms Project Helix, the next-gen Xbox console. Here's what we know about release date, specs, and price for gamers.

International Business Times UK

The next Xbox console is Project Helix and it will 'play your Xbox and PC games,' new CEO promises

Xbox's new CEO, Asha Sharma, teased the next Xbox console with the codename "Project Helix."

Tom’s Guide

At Microsoft's big Xbox all-hands meeting, leaders paid tribute to the team, Sarah Bond, Phil Spencer, and the future — "We are going to start with console, and make sure that we understand that this is our reference experience."

Microsoft's gaming team had a big all-hands meeting last week, and the mood was emotional, but also energized and jubilant. Here's what outgoing CEO Phil Spencer and incoming CEO Asha Sharma had to say.

Windows Central

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Former Xbox head hopes original co-founder's prediction the brand will be "sunsetted" is "a little misguided"

"I get that the operating margins aren't what productivity and cloud are for Microsoft, but it's an important part of their business"

GamesRadar

Windows Central readers react to former Xbox President's rushed exit — Is Sarah Bond being scapegoated, or was her strategy actually a failure?

Xbox has undergone some major changes in the past week, and that includes the exit of former Xbox President Sarah Bond. Was it a necessary move, or is Bond being scapegoated? Here's what our readers are saying.

Windows Central

Xbox fans are seriously wrestling with Phil Spencer’s legacy — and Asha Sharma now has to walk straight into the ring. Here's what they're saying.

Fans are split on Asha Sharma as Xbox’s new CEO, but many hope fresh leadership can refocus the brand after years of mixed decisions and shifting strategy.

Windows Central

Why Xbox’s corporate shake-up matters for everyone who plays games

With its longtime figureheads stepping aside, Microsoft’s gaming division faces a pivotal moment, raising questions about whether it can still balance creative ambition with corporate strategy in the age of AI

The Guardian - UK

Xbox isn’t dead yet — here’s how the gaming brand can make a comeback

With a new CEO at the helm, Xbox has a new chance to reinvent itself and remain competitive. Here are some of the steps it can take to survive.

Tom’s Guide

"This isn't an insurgency": Xbox co-founder says Phil Spencer exhausted himself "managing the beast" at Microsoft to "try to do the right thing for games," and he feels "worst" for Sarah Bond

The good fight had to end

GamesRadar

New report claims Microsoft's 'This Is an Xbox' campaign was hated by employees

Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees who were even 'offended' by the initiative.

TechRadar

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GamesRadar

"Don't judge the resume, judge the K/D": Ex Activision Blizzard exec defends new Xbox CEO with absolutely zero gaming experience, says "it IS learnable"

"I hope you'll give Asha that opportunity to load in, learn, and show what she can do"

"Our next console is well underway": Xbox drops bombshell announcement as it confirms 2026 plans and beyond

The console war just got a lot more interesting after Xbox's shocking announcement

PC Gamer

'Father of the Xbox' predicts the end following Phil Spencer's exit: The new CEO will be 'a palliative care doctor who slides Xbox gently into the night'

Seamus Blackley says Microsoft's focus is on AI, and all else will be subsumed into it.

Windows Central

Report: Former Xbox President Sarah Bond's direction "offended" employees — "This is an Xbox" marketing campaign deemed failure

With Phil Spencer's departure, Xbox employees are supposedly relieved that the President of Xbox has left as well.

Get all your
news in one place.

100's of premium titles.
One news app.

GamesRadar

Xbox will be "sunsetted" under new CEO, original co-founder expects: "Her job is going to be as a palliative care doctor who slides Xbox gently into the night"

Microsoft's pivot to AI has well and truly reached Xbox, OG console designer reasons

Windows Central

Xbox’s new Chief of Staff just reunited with Asha Sharma — but who exactly is Craig Cincotta?

Craig Cincotta has been named Chief of Staff at Xbox, reuniting with new CEO Asha Sharma. Here is his Microsoft career history and what the role means for Xbox leadership.

GamesRadar

Xbox president Sarah Bond speaks out after news of her Xbox departure: "I’ve decided this is the right time for me to take my next step, both personally and professionally"

"I’ve had the privilege of spending time with Asha over the last few weeks as we’ve planned for this transition"

Windows Central

Xbox’s leadership shift proves it: the gamer era is over, AI runs the show now

As the former lead of CoreAI at Microsoft steps in to replace Phil Spencer, the question remains. What does the future of Xbox and its relationship with AI look like?

Tom’s Guide

End of an era: Xbox's CEO Phil Spencer is officially retiring next week

Xbox's Phil Spencer is officially retiring as head of Xbox, and president Sarah Bond is reportedly resigning. Here's what we've heard so far.

Dot Esports

Phil Spencer Retires from Xbox After 38 Years as Microsoft Taps AI Exec as Gaming CEO

Asha Sharma will take over as CEO, reiterating the importance of core gamers.

GamesRadar

Xbox boss Phil Spencer is leaving, and a Microsoft AI exec is taking over with president Sarah Bond also resigning

Phil Spencer has been with Microsoft since 1988

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