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DARK SECRETS: Sigma sports | Rare Historical Photos

We rate this bike computer above any Garmin or Wahoo - the Hammerhead Karoo is now 18% off in the Sigma Sports Flash Sale

Our North American Editor Rook rated the Hammerhead Karoo 3 as the best overall bike computer, and any discount should not be sniffed at

Cycling Weekly

UK cycling retailer Sigma Sports posts losses for third year in a row but says latest accounts are 'positive'

Retailer lost £1m before tax in 2024 after enjoying soaring profits during Covid

Cycling Weekly

We rated Tadej Pogačar's Tour de France-winning shoes for their lightweight, ventilation and super stiff sole, but were let down by the cost – now with a whopping £184 reduction, they are a bargain buy

Pogačar's DMT KR-SL shoes are some of the best road cycling shoes on the market now with 50% off at Sigma Sports

Cycling Weekly

From analysis to the latest developments in health,
read the most diverse news in one place.

Best online bike stores ranked: Top picks for 2025

From commuter bikes to BMXs, these are the best, specialised online bike stores to shop at

Evening Standard

All the best after-Christmas bike deals: our deal-hunting elves are here delivering all the best offers from brands like Van Rysel, Garmin and Rapha

Hit the ground running in the New Year and kickstart your resolutions with these amazing deals from the likes of Sigma Sports, Competitive Cyclist & REI

Cycling Weekly

The perfect Christmas gifts for the cyclist in your life

12 great gift ideas to fill the Christmas stockings of your bike-mad friend or loved one this December

Cycling News

Cycling Christmas Gift Guide 2024

Get the cyclist in your life exactly what they want this Christmas. Our gift guide is full of inspiration for those who love life on two wheels.

Cycling Weekly

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The comfiest cycling shoes I’ve ever worn are over 50% off this Cyber Monday

The Fizik Vento Infinito Knit Carbon 2 shoes currently have almost £200 off at Sigma Sports

Cycling Weekly

These Rapha gloves are a must-have for any keen cyclist this Black Friday - especially with 25% off at Sigma Sports

Rapha gloves don’t get much better than these

Cycling Weekly

Sigma Sports might have got the wrong Friday, but there's still over half off bikes in early Black Friday sale

Wide range of popular bikes and frame sizes with discounts up to 50 percent

Cycling News

Best pedals for a road bike: 10 clipless pedalling systems for road cyclists

Including options from Shimano, Look, Speedplay, Time and more

Evening Standard

Best entry level gravel bikes to get you riding on tough surfaces

Take a ride away from the tarmac with these go-anywhere machines

Evening Standard

Best climbing road bikes to invest in 2025

Ride for the hills with this collection of bikes so light they make climbing look easy

Evening Standard

Hurry! Today is Sigma Sport's last for standard Christmas delivery - up to 44% off pre-Christmas sales

Whether it's for a cycling obsessed significant other - or just a little pre-Christmas treat! - there are hefty discounts across of a range of Sigma's stock

Cycling Weekly

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Cycling Weekly

I've found the cheapest Black Friday smart trainer deal - it’s just £210. Incredible.

This is my top pick for anyone looking to get started riding indoors - I wish smart trainers were this affordable when I first got one

Cycling Weekly

Remco Evenepoel's Oakley Sutro Lites are on sale this Black Friday - and it's the lowest I've seen

Fancy looking like the world champion and Vuelta a España winner on your bike? Do it, for less

Cycling Weekly

The Fizik shoes I wear all year round are discounted up to 50% this Black Friday

I've had these shoes for three years and they're still going strong

Evening Standard

Best cycling shorts for men tried and tested, to suit every rider

Cycle in comfort and protect your clothes too

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Cycling Weekly

Sigma Sports offers up to 50% off bikes citing ‘stock excess’

Retailer's new outlet sale comes amid widespread overstocking issues in the industry

Evening Standard

Best winter cycling socks to stay warm in cold and wet conditions

Woolly winter warmers for hardcore cyclists

Evening Standard

Best cycling shoes for women to wear during the winter

Banish the biking woes with warm toes this season

Cycling Weekly

'We can't get enough high-end road and gravel bikes,' says Sigma Sports founder

Market demand remains strong for premium bikes and e-bikes, according to retailer

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