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UNBELIEVABLE: 7 | History Defined

"I really wanted to make a camera that has a timeless value like the Chanel No. 5 bottle"

Sigma CEO Kazuto Yamaki gives insights into the design of the Sigma BF, what it has to do with the perfume bottle, and what 'BF' actually stands for

Digital Camera World

I bought second-hand DSLR lenses and saved a small fortune on lenses for my mirrorless camera

Why on earth would you slap old glass on a new camera? I found two very good reasons in the shape of a Sigma wide-angle zoom and macro prime…

Digital Camera World

Two of the best-looking cameras ever made take home trophies at TIPA World Awards

Daring design highlights the TIPA World Awards 2025, with OM System and Sigma's stunning cameras winning awards

Digital Camera World

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“We can make around 200-400 camera bodies per month,” Sigma CEO talks complex Sigma BF manufacturing

The Sigma BF’s gorgeous looks and one-piece aluminum body don’t come easily. And that’s everything I’d expect from the camera dubbed ‘Beautiful Foolishness’

Digital Camera World

Viltrox AF 35mm f/1.2 Lab review: Viltrox creates something super-speedy and rather special in the lab

The Viltrox AF 35mm f/1.2 Lab is the second in the company’s exotic ‘Lab’ line-up of lenses for Nikon and Sony mirrorless cameras

Digital Camera World

The new Viltrox AF 35mm f/1.2 LAB FE offers ultra-fast aperture and pro features for Sony full-frame cameras

Sony and Sigma might have some tough competition on their hands with Viltrox's affordable pro lens that doesn't scrimp on the image quality

Digital Camera World

I won't buy a mono camera for my black-and-white photography –and here's why

Kit choices combined with a mono mindset and the understanding of B&W color theory can boost image quality on a budget

Digital Camera World

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Sigma 24mm f/2 DG DN | C review: A fast wide-angle prime that keeps the weight off

The Sigma 24mm f/2 DG DN | C is from an extensive range of compact and lightweight ‘I-series’ prime lenses in Sigma’s Contemporary line-up

Digital Camera World

Sigma 16-300mm f/3.5-6.7 DC OS | C review: a travel lens that aims to really put the ‘super’ into superzoom

The travel-friendly Sigma 16-300mm f/3.5-6.7 DC OS | C delivers a monster 18.8x zoom range, and is available for a wide variety of APS-C format mirrorless cameras

Digital Camera World

Sigma BF camera is selling so fast, Sigma can’t keep up, issues apology

The Sigma BF is selling like hot cakes, so much so that Sigma is already struggling to meet demand for this built-to-order beauty, with I-series lenses also affected

Digital Camera World

7artisans launches its lovable 50mm f/1.8 nifty fifty lens for L-mount cameras

7artisans first-ever autofocus becomes available in its third lens mount

Digital Camera World

Sigma factory tour: We go behind the scenes to find out how some of the world’s greatest lenses are made

We flew to Aizu, Japan to find out how some of the world’s best and most popular lenses are made at Sigma's one and only factory

Digital Camera World

Rumored Sigma telephoto prime could be world-first 200mm F1.8 for mirrorless, and it sounds like a next-level portrait lens

Rumors suggest that Sigma is working on a world-first 200mm f/1.8 telephoto prime for Sony and Leica full-frame mirrorless cameras.

TechRadar

Stick or twist? When to switch camera systems

We assess the options when it comes to staying loyal to your camera brand, switching over or straddling multiple systems

Digital Camera World

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TechRadar

I didn’t think it was possible to get this excited by a camera’s body cap, but the Sigma BF’s is beautiful

The Sigma BF is a beautiful camera, and its meticulous design and premium quality extends to the little details such as its body cap.

Tom’s Guide

I took 2,000 photos with the new Sigma BF — and it made me fall in love with photography again

Say hello to the Sigma BF which takes stunning photos and comes with 230GB of internal storage. It simplifies photography and makes it fun again.

Digital Camera World

Come on Sigma, give me a compact camera inspired by the BF will ya?

I want Sigma to resurrect its DP series but for the Sigma BF era – who's with me!?

TechRadar

I tried Canon's two new vlogging cameras – here's why the EOS R50 V offers better video value

Canon has unveiled the new EOS R50 V alongside confirming global availability of its PowerShot V1 – we've tried both models ahead of the announcement.

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TechRadar

I tested the pricey full-frame Leica SL3-S, and I've never seen 24MP images look so good

Leica’s more affordable SL3-S (it’s relative!) is also a more versatile hybrid camera than the company’s 60MP SL3 mirrorless flagship

Digital Camera World

The Sigma rebrand has been quietly happening for years –and I think it’s a stroke of genius

Nobody can compete with the onslaught of cheap, good-quality lenses coming out of China –and in this new era, Sigma doesn’t have to

Digital Camera World

I predict that the Sigma 300-600mm f/4 will be EXTREMELY popular among wildlife photographers!

The Sigma 300-600mm f/4 DG OS Sports might be the unsung hero at this year's Photography & Video Show

Evening Standard

Best Sony e-mount lenses: A guide to mirrorless mastery

These are some of the best lenses you’ll find for the E-mount - from budget-friendly options to top professional picks

TechRadar

I tried the Sigma BF camera everyone is talking about – it's truly stunning, but has one fundamental flaw

The Sigma BF is the boldest camera I've seen in years, but I think it should be a different type of camera.

Digital Camera World

The Sigma BF is fantastic – but it's no match for my old Leica

I applaud Sigma on the BF, but its strange design and economics won't make me change from my old Leica

Digital Camera World

10 brand-new cameras, lenses and photo gizmos I can't wait to try for myself at The Photography &Video Show 2025

Loads of shiny new kit will be on show to the general public for the first time in the UK at this year's Photography &Video Show when the doors open on March 8 – here's my pick of the bunch!

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