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RARE PHOTOS: 20 | Rare Historical Photos

Xbox isn’t dead yet — here’s how the gaming brand can make a comeback

With a new CEO at the helm, Xbox has a new chance to reinvent itself and remain competitive. Here are some of the steps it can take to survive.

Tom’s Guide

'I want to make sure everybody knows I'm committed to Xbox'

The new CEO of Xbox has spoken on her vision for the future of the brand in a new interview.

TechRadar

Mandatory UK age checks have officially hit Xbox — players are being forcibly removed from matches

Mandatory age verification under the UK’s Online Safety Act is now live on Xbox, with players reporting forced mid-game removals, failed checks, and restricted access to chat and Discord.

Windows Central

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Xbox hints at a shift on exclusives: “The plan is the plan until it’s not the plan”

In another haymaker against the use of AI, Asha Sharma and Matt Booty sat down with Windows Central to discuss its use.

Windows Central

From our conversations with Xbox leadership: a firm stand against AI‑generated junk — "we're committed to art made by people"

In another haymaker against the use of AI, Asha Sharma and Matt Booty sat down with Windows Central to discuss its use.

Windows Central

Xbox CEO Asha Sharma explains “return to Xbox,” stating “Xbox starts with console” in our interview

In an exclusive interview, Xbox CEO Asha Sharma reassures fans that console remains the foundation of Xbox’s future strategy and hardware investment.

Windows Central

Exclusive: Talking to new Xbox CEO Asha Sharma and CCO Matt Booty — "This team has brought it back before, and I'm here to help us do it again."

As former Xbox CEO Phil Spencer prepares to exit, we caught up with incoming CEO Asha Sharma and newly promoted CCO Matt Booty to learn about what the future holds for Microsoft's gaming operation.

Windows Central

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Microsoft's new Xbox CEO Asha Sharma celebrates Phil Spencer's legacy — "A lot of careers get summed up by milestones. Phil’s impact shows up in stories."

With Microsoft Gaming CEO and Xbox head Phil Spencer retiring and Asha Sharma taking his place, she took to social media to celebrate Spencer's legacy.

Windows Central

"This isn't an insurgency": Xbox co-founder says Phil Spencer exhausted himself "managing the beast" at Microsoft to "try to do the right thing for games," and he feels "worst" for Sarah Bond

The good fight had to end

GamesRadar

Xbox is not "dead" after CEO change, says original co-founder: "It's literally something I nearly died to bring into existence" and "seeing it struggle and being unable to act is hard"

"The distress it's in kills me"

GamesRadar

Mortal Kombat's creator wants your opinion — what would be the best way for Xbox to bring back Killer Instinct?

How would you revive Xbox's Killer Instinct fighting game franchise? Ed Boon, the creator of Mortal Kombat, wants to hear your opinion on the matter.

Windows Central

Will Forza Horizon 6 Be On Xbox One?

Is the old-gen included?

Operation Sports

Blizzard just announced Overwatch Rush — a top‑down mobile spin‑off nobody asked for, but honestly looks kind of fun

Blizzard has announced Overwatch Rush, a new top down hero shooter built specifically for mobile. Here is everything revealed so far, including heroes, gameplay details, and platform hints.

Windows Central

A cult‑classic studio just came back from the dead — and it might revive one of gaming’s wildest open‑world experiments: Prototype

Radical Entertainment has resurfaced as New Radical Games, led by former studio heads, prompting fresh speculation that Prototype could return. A recent Steam update has only added to fan excitement.

Windows Central

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Windows Central

Xbox partners with Tokyo Drift's Sung Kang for Forza Horizon 6 sweepstakes — want to win a Japanese car culture adventure?

Xbox partners with Sung Kang of Tokyo Drift fame to give away a supercharged trip to Japan to experience the best of the country's thriving car culture (with lots of snacks) for ten lucky winners.

TechRadar

New report claims Microsoft's 'This Is an Xbox' campaign was hated by employees

Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees who were even 'offended' by the initiative.

GamesRadar

"Don't judge the resume, judge the K/D": Ex Activision Blizzard exec defends new Xbox CEO with absolutely zero gaming experience, says "it IS learnable"

"I hope you'll give Asha that opportunity to load in, learn, and show what she can do"

Windows Central

Marathon's exclusive weapon charms are inspired by Minecraft — manage your expectations accordingly

Marathon has revealed its Xbox exclusive charms, confirming two Minecraft-themed cosmetics for players ahead of launch. The studio also detailed its March 5, 2026, release date, upcoming server slam, permanent bans for cheaters, dedicated servers, and a reconnect feature.

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TechRadar

Goodbye Xbox? Xbox co-creator suggests Microsoft Gaming will be 'sunsetted' under new CEO as the company pivots to pushing AI — 'The job of all these people is to just gently usher all of these business units into the new world of AI'

The original Xbox console designer, Seamus Blackley, says Microsoft will eventually sunset its gaming business following the retirement of Xbox Gaming CEO Phil Spencer and the replacement of CoreAI division executive Asha Sharma.

Windows Central

The new CEO of Xbox replies to 'fake gamer' and generative AI accusations across social media — "Faking it would be a terrible idea"

Asha Sharma responds to accusations that she is a fake gamer or AI, clarifying her gamertag situation and outlining her vision to strengthen Xbox’s future.

Windows Central

A brand new indie games showcase is coming to promote exposure and funding — all from an independent gaming site

Insider Gaming is hosting its own showcase in May to help alleviate one of the main struggles independent developers face: funding.

"Our next console is well underway": Xbox drops bombshell announcement as it confirms 2026 plans and beyond

The console war just got a lot more interesting after Xbox's shocking announcement

GamesRadar

New Xbox boss says "I don't pretend to be the best gamer," but that's not her goal, anyway: "My focus is to make Xbox the best place to play, return to our roots, ship great things, and become stronger"

Asha Sharma says her Xbox gamertag was created "recently to learn and understand this world"

Dot Esports

Call of Duty shuts down standalone Zombies title rumors

Could this be a missed opportunity?

GamesRadar

"If we only cared about money, we wouldn't ship on anything but Steam," says head of indie empire New Blood, but "we hate money, and we love our players" so the devs put up with the "pain" of consoles

"Console certifications, everything besides Steam, is a pain in the ass"

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