Amazon proclaimed its shopping AI chatbot Rufus as a solution for people overwhelmed by the dizzying array of products on its website. But, since it’s Amazon, that’s now going to include some ads, as Adweek first noted. Rufus (named for a pet corgi owned by early Amazon employees) uses AI to research products and recommend purchases through conversations.
“To help customers discover more products in Amazon’s generative AI-powered shopping assistant, referred to as Rufus, your ads may appear in Rufus-related placements,” the update to advertisers explains. “Rufus may generate accompanying text based on the context of the conversation.”
