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UNBELIEVABLE: Rufus org | History Defined

Amazon's Alexa for Shopping Strengthens an Already Strong Bull Case

Amazon's Alexa pivot is the latest sign of its broader AI transformation, and the tailwinds driving the stock continue to get stronger.

MarketBeat

Chaka Khan opens up about the 'calling' of her music career

The 73-year-old singer had her big break aged 20 when her band Rufus signed a record deal and enjoyed massive success in the following years.

BANG Premier

Alexa Is Finally Back in the Spotlight as Amazon Axes Rufus. What the AI Pivot Means for AMZN Stock.

As the AI shopping race heats up, Amazon is retiring Rufus and transforming Alexa into a full-scale AI commerce agent, signaling a major strategic shift toward agentic commerce.

Barchart

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I've spent 30 years with Microsoft but Linux and Pop! OS might have converted me

Linux has saved me from the grubby claws of Windows hell, but it comes with a catch.

PC Gamer

So your new ‘co-worker’ is an AI agent – here’s how to make the best of your human-machine relationship

Judging by a slew of recent corporate announcements, your next “co-worker” might be an artificial intelligence agent – doing the work of an assistant, job scheduler, morning debriefer, learning coach and more.

The Conversation

Don't overspend! Amazon just upgraded its ‘price history’ feature so you can track pricing for up to 365 days — here's how to use it

Amazon has expanded its AI price tracker Rufus with a 365-day price history for products. Here's how to use it.

Tom’s Guide

Rufus devs blame Microsoft for blocking latest Windows 11 ISOs, resulting in IP bans — Windows Insiders can't download latest Insider ISOs and are met with IP bans

Multiple Windows Insider users and one of Rufus' developers reveal that they can't download any of Microsoft's latest Insider Preview ISOs. Users who try to are met with an IP block.

Tom’s Hardware

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Why This Analyst Thinks Amazon Is a Cheap Stock to Buy Now

Amazon might be one of the most undervalued tech giants in the market right now, according to a top-rated Wall Street analyst who sees major upside ahead.

Barchart

AI-assisted shopping is the talk of the holiday shopping season

Major retail chains and tech companies are offering new or updated artificial intelligence tools in time for the holiday shopping season

The Independent UK

If your Windows 10 Extended Security Updates weren't working, they should now after Microsoft's latest patch

Or you could dive into Windows 11.

PC Gamer

Amazon says its AI shopping assistant Rufus is so effective it's on pace to pull in an extra $10 billion in sales

Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those who don't.

Fortune

Masters of timing, Microsoft: Just one day from Windows 10 EOL and apparently the official Media Creation Tool isn't working

Just use Rufus.

PC Gamer

Amazon AI on Prime Day: Deal Helper or Upsell Machine?

Amazon’s Rufus chatbot, Alexa voice deals, and Amazon Lens can change how you shop on Prime Day. Here’s how to use them wisely — and avoid being upsold.

Kiplinger

Best Media Creation Tool alternatives to create a Windows 11 bootable USB

Skip the Media Creation Tool. Here's why Rufus and Ventoy are the best alternatives to create a Windows 11 bootable USB and how they can bypass system requirements (on unsupported hardware).

Windows Central

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Windows Central

How to install SteamOS on ROG Ally and Legion Go Windows gaming handhelds

You can easily install SteamOS on your ROG Ally or Legion Go Windows gaming handhelds by following our step-by-step instructions. It doesn't take very long either.

Fortune

Andy Jassy's focus on explaining Amazon's AI bets publicly is something other CEOs can learn from

Also: OpenAI’s $6.5 billion acquisition and two Israeli embassy staff killed in Washington shooting.

Evening Standard

Singer Chaka Khan says West End musical about her life is the ‘greatest honour’

The musical will look at her career from its 1970s beginnings with funk band Rufus to her solo success.

The Guardian - UK

Chaka Khan on Prince, poetry and wild, wonderful nights: ‘No one’s done anything but craziness at 4am’

The singer answers your questions about her drum skills, friendship with Joni Mitchell and more – and reveals unheard music with both Prince and Sia

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TechRadar

How to get Epic Games Store Running on Steam Deck

Here's how to get the Epic Games Store to work on your Steam Deck.

The Independent UK

Can AI chatbots make your holiday shopping easier?

Tired of thinking about what gifts to get everyone this year

Tom’s Guide

Amazon Rufus helps you shop smarter — here's how it works

Amazon Rufus AI shopping assistant helps customers make smarter purchase decisions by analyzing reviews, answering questions, and providing product recommendations.

TechRadar

Amazon's new AI guides know what you want to buy before you do

Amazon debuts new AI shopping guides.

TechRadar

Microsoft is tightening its Windows 11 restrictions - but hackers swoop in to save the day, again

TechRadar

Amazon's AI personal shopper is sharing ads with its advice

Amazon Rufus AI chatbot will include advertising.

Windows Central

How to upgrade an SSD on Steam Deck: Step-by-step instructions with pictures

The process of swapping out the original Steam Deck SSD for a new one is relatively easy. Here's how to do it.

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